Sun Valley launches premium nut mixes to pair with drinks

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The Sun Valley Nut Co has introduced a new, premium snacking concept, designed to pair with some of the UK’s most popular alcoholic drinks: gin, prosecco and craft beer.

Each flavour in the Perfectly Paired range of nut mixes has been developed with the aim to help outlets offer something different and maximise margins.

Sun Valley’s Gin Nuts mix is a blend of peanuts, almonds, cashews and pistachios, infused with delicate botanicals. Herbal and citrus flavours of thyme and lemon work alongside classic gins and will appeal to young, adventurous drinkers.

The rise in popularity of prosecco in the UK inspired Sun Valley to create the sweet Prosecco Nuts, combining berry flavour peanuts, cashews and almonds, with Prosecco fudge pieces and tangy cranberries.

Rounding up the trio is the Craft Beer Nuts mix. Developed alongside the UK’s first female beer sommelier Annabel Smith, the highly savoury chargrilled beef and onion flavour mix of peanuts, almonds and cashews complements IPA’s, Best Bitter and other craft ales.

Sun Valley marketing manager Alison Robson said: “This exciting new concept provides a timely shot in the arm for same-same snacking options – a wake-up call to those already serving these highly popular drinks that there is money to be made from premium, paired snacks that work that bit harder.

“The levels of expertise poured into these new flavours – ensuring the profiles are just right – has resulted in a completely unique proposition. The cult of premiumisation – little embellishments that mean operators can maximize margins – is already rife in the drinks market, where theatre of the serve is king.

“We’re calling on the on-trade to pay the same mind to bar snacks. Those that do will inevitably see the benefits.”

The Perfectly Paired range is available now in 800g catering formats, 45g individual carded bags, and 50g bar pots. A range of POS and presentation jars is also available.

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