Super-premium vodka launched to join D1 gin


D1 Vodka

The team behind D1 London Gin have added a super-premium vodka to their portfolio, again working with artist Jacky Tsai on a distinctive bottle with skull imagery.

D1 Potato Vodka is distilled through a series of seven column stills to a height of 40 metres, passing through over 2,000 purification plates that mean no filtration is needed. The result is a potato-based vodka with a velvety soft mouthfeel and cream taste at 40% ABV.

As with D1 London Gin, the bottle’s artwork has been designed by Jacky Tsai, using the stained glass skull imagery that he is famous for. His design juxtaposes the Christian tradition of stained glass with pagan symbolism to conjure the spirit of an illuminated Mexican Calavera sugar skull.

D1 has been created by DJ Limbrey Distilling Co and is distributed by Boutique Brands. It will be available from October 31, sold in bars in London, Manchester and Birmingham and exclusively with Harvey Nichols for six weeks. It will be supplied to the on-trade through Coe Vintners.

Dominic Limbrey, founder of DJ Limbrey Distilling Co. said: “Having established an award-winning London dry gin, we’ve set our sights on the vodka category. We have transferred our gin’s innovative design and versatility into this new category so that people can enjoy D1 Potato Vodka in a way that reflects their individual taste and style.

“We are also proud to announce our collaboration with Boutique Brands, the luxury drinks brand development specialists, who will be exclusive distribution agents for both our new D1 Potato Vodka and our existing D1 London Gin.”

The UK launch of D1 Potato Vodka will also feature D1’s new skull bottle coolers and ice mould designs for high-end and luxury venues. In retail, it has the recommended price of £39.95.

Tasting notes from DJ Limbrey Distilling Co
Nose: Toasted sourdough bread, sage, melted butter on Jersey Royals, earthy and vegetal.
Palate: Salted butter, bitter chocolate 80%, sweet fig and wild honey, hints of herbs de Provence.
Finish: White chocolate, double cream, Szechuan pepper.

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