Supermalt spices up portfolio with ‘fiery’ Ginger Beer


Supermalt Ginger Beer

Non-alcoholic malt-based drink brand Supermalt is adding a new Ginger Beer variant to its existing UK range.

Ginger Beer by Supermalt is a non-alcoholic carbonated soft drink, made using real ginger extract and a hint of lemongrass. It is described by its maker as “refreshing” with an “energising fiery kick”.

The new beverage, which is available in both an original and zero sugar variant, is being rolled out across the retail and on-trade channels in a choice of 330ml glass bottles or cans.

Neil Lunn, trade marketing manager at Royal Unibrew UK, said: “Ginger beer is one of those retro beverages that are seeing a significant uplift in demand year on year, especially in glass bottles.

“With its refreshing, revitalising notes and a fiery kick, consumers are drawn to the unique flavour and satisfying taste of this traditional beverage. That being said, the market is dominated by just one or two main brands.

“Following a period of extensive research, we identified that many Supermalt fans also enjoyed the energising taste of ginger beer and with our experience in soft drink production, this category offered a natural step to allow us to expand our core Supermalt portfolio, as well as welcome new consumers to the brand.

“Made using natural ingredients, Ginger Beer by Supermalt is a delicate match of sweet and spicy notes, delivering an exceptional taste and delightful warming sensation.

Backed by a nationwide ‘Spice Up’ sampling campaign, Ginger Beer by Supermalt is available through a range of wholesalers and distributors and will be launching in a number of the high street retail stores in October.

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