The Bush Rum Co has added two new vibrant spiced rums to its range – Bush Rum Passionfruit & Guava and Bush Rum Tropical Citrus – the first in the new Bush Rum Flava series.
With sustainability at the heart of Bush Rum, this is the first and only rum to use a 100% recycled glass bottle with 100% recyclable packaging. The sustainable packaging is designed to use what is already available, such as recycled used corks to labels made from 95% recycled sugar cane, enabling consumers to feel good about their sustainable purchase
Bush Rum takes the flavours of the Caribbean and brings them to life by blending Guyanese rum with tropical fruits and spices to create a range of spiced rum with flavours that are bright, refreshing and subtly sweet.
Bush Rum Passionfruit & Guava is packed full of tangy, juicy natural passionfruit combined with the tropical, mellow sweetness of guava; finished with soft vanilla and warming spice.
Bush Rum Tropical Citrus blends the sweet, tropical flavours of pineapple, mango and passionfruit with the freshness of orange & other citrus fruits. The result is a spiced rum that is totally tropical with a warming spice finish.
Bursting with Caribbean flavours, Bush Rum is made to mix. Try it served with cola or lemonade, lots of ice and a fresh garnish. It also adds a delicious tropical twist to fruity rum cocktails such as a Rumtini and Rum Punch.
Eleanor Thrower from Bush Rum Co comments “Following the launch of the Bush Rum last year, we are thrilled to introduce consumers to unique and mouth-watering Caribbean flavour combinations to excite and ignite an already buoyant Spiced and Flavoured Rum category. Both flavours are incredibly versatile and packed full of natural, premium fruit flavours blended with our award- winning Rum to delight consumer taste buds. Our vibrant packaging is designed to appeal to both male and female consumers to broaden category appeal.”
The Bush Rum range have an ABV of 37.5% and are available in 70cl. Bush Rum Co launched last August with two expressions – Original Spiced and Mango. Bush Rum is distributed in the UK by Symposium Spirits, RRP £22 and is listed in Amazon and Ocado. The range is also available directly at www.bushrum.co.uk.
For UK trade enquiries, please contact Head of UK Sales, Justin Shore at: Justin.shore@symposiumspirits.co.uk.
