Bacardi-Martini Ltd advocacy initiatives

Bacardi-Martini Limited (BML) has rethought and reinvented its advocacy initiatives to support the hospitality industry in the wake of Covid-19. With Shervene Blackburn (pictured), UK head of brand advocacy at Bacardi Martini Ltd, at the helm, activations will go live to support bars and bartenders alike across the UK for the foreseeable future. Trade ambassadors …

William Grant & Sons 1887 Collective

William Grant & Sons UK has invited 26 up-and-coming bartenders from around the UK to join its on-trade advocacy programme, the 1887 Collective. The twelve-month programme equips bartenders from the likes of The Artesian, Nocturnal Animals, Bar Swift, Panda & Sons and Callooh Callay with tailored career building opportunities, brand training and access to industry …