Guinness 0.0

Diageo-owned Guinness has unveiled Guinness 0.0, a new non-alcoholic, low calorie version of its iconic stout beer. Guinness 0.0 was four years in the making and is produced at St James’s Gate, the home of Guinness in Dublin, Ireland using the same method as the alcoholic version, with the same natural ingredients – water, barley, …

Wilfred's aperitif

A new alcohol-free aperitif brand called Wilfred’s is making its debut in the UK, setting out to “reinvent the classic Spritz”. Founded by engineer and inventor Chris Wilfred Hughes, Wilfred’s is created using naturally bittersweet ingredients, blending zesty, bitter orange, herbal notes of rosemary, rhubarb and a hint of clove. Free from artificial flavours, sweeteners …

St Peter's Without beer range

Suffolk-based brewery St Peter’s has refreshed the recipe for its Without brand of alcohol-free beer for 2020 to appeal to a wider range of customers. The brewery has made changes to the profiles of Without Gold and Without Original, which launched in 2016, as well as Without Elderberry & Raspberry, which launched last year. Although …

Thatchers Zero

Thatchers Cider has introduced Zero, its first alcohol-free cider, in time for Dry January. The new 0.0% ABV bottled cider has been created to appeal to consumers looking to moderate their alcohol consumption. It is said to have “all the appley aromas and crisp refreshment” expected from Thatchers’ master cidermakers at Myrtle Farm. Crafted using …

BrewDogAF

Independent Scottish craft brewer BrewDog is launching a new bar dedicated to alcohol-free in central London. The BrewDog AF Bar, which is set to open its doors on January 6, is the first of the company’s global bars to feature a line-up solely devoted to drinks without alcohol. It will offer 15 taps of draught …

Bars can get experimental with Alain Milliat’s premium range of authentic juices and nectars Founded in Valance, France over 20 years ago, Alain Milliat boasts a versatile portfolio of 38 authentic nectars and juices. The luxury liquids can be enjoyed as a premium soft option, with a mixer or used to craft delectable, on-trend cocktails, …

Highball Cocktails

UK-based The Original Free Drinks Company is making its debut with a new six-strong range of ready-to-drink non-alcoholic cocktails. Tapping into the booming ‘no and low” trend, the brand offers “authentic and sophisticated” 0% ABV cocktails in single-serve bottles, cans and on tap. Mixed in small batches in the UK, Highball consists of six variants: …

Nirvana Brewery Bavarian Helles Lager

UK-based Nirvana Brewery has added alcohol-free Bavarian Helles Lager to its portfolio in time for Sober October. Since its inception in 2017, the bricks-and-mortar brewery has been dedicated to the low and no-alcohol category. Bavarian Helles is the first lager in Nirvana’s range, and takes the brewer’s range of sub 0.5% ABV beers up to …

Freestar alcohol-free beer

Ex Tesla, Propercorn and Sipsmith trio Charlie Crawley, Eddy Dallas and Felix von Hurter have launched a new alcohol-free brand called Freestar to the UK market. Freestar’s first product is a premium alcohol-free beer, created using a ‘new’, alternative process that blends natural ingredients instead of brewing them. As opposed to the typical fermentation process, …

Belvoir Juniper & Tonic

Soft drinks and mixer specialist Belvoir is encouraging bar operators to embrace a Sober October as discerning Brits opt to drink less alcohol. In recent years, Belvoir has witnessed three key industry trends: the growth in people choosing not to drink alcohol, the rise of craft gin and an interest in provenance and what goes …