
Wilfred’s non-alcoholic British aperitif launches
A new alcohol-free aperitif brand called Wilfred’s is making its debut in the UK, setting out to “reinvent the classic Spritz”. Founded by engineer and inventor Chris Wilfred Hughes, Wilfred’s is created using naturally bittersweet ingredients, blending zesty, bitter orange, herbal notes of rosemary, rhubarb and a hint of clove. Free from artificial flavours, sweeteners …

St Peter’s relaunches 0.0% ABV beer brand with new recipe
Suffolk-based brewery St Peter’s has refreshed the recipe for its Without brand of alcohol-free beer for 2020 to appeal to a wider range of customers. The brewery has made changes to the profiles of Without Gold and Without Original, which launched in 2016, as well as Without Elderberry & Raspberry, which launched last year. Although …

From orchard to glass: Alain Milliat’s juices and nectars
Bars can get experimental with Alain Milliat’s premium range of authentic juices and nectars Founded in Valance, France over 20 years ago, Alain Milliat boasts a versatile portfolio of 38 authentic nectars and juices. The luxury liquids can be enjoyed as a premium soft option, with a mixer or used to craft delectable, on-trend cocktails, …

Alcohol-free RTD cocktail range launches in the UK
UK-based The Original Free Drinks Company is making its debut with a new six-strong range of ready-to-drink non-alcoholic cocktails. Tapping into the booming ‘no and low” trend, the brand offers “authentic and sophisticated” 0% ABV cocktails in single-serve bottles, cans and on tap. Mixed in small batches in the UK, Highball consists of six variants: …

Nirvana launches new beer for Sober October
UK-based Nirvana Brewery has added alcohol-free Bavarian Helles Lager to its portfolio in time for Sober October. Since its inception in 2017, the bricks-and-mortar brewery has been dedicated to the low and no-alcohol category. Bavarian Helles is the first lager in Nirvana’s range, and takes the brewer’s range of sub 0.5% ABV beers up to …

Freestar creates alcohol-free beer using alternative process
Ex Tesla, Propercorn and Sipsmith trio Charlie Crawley, Eddy Dallas and Felix von Hurter have launched a new alcohol-free brand called Freestar to the UK market. Freestar’s first product is a premium alcohol-free beer, created using a ‘new’, alternative process that blends natural ingredients instead of brewing them. As opposed to the typical fermentation process, …

Embrace a Sober October, says Belvoir
Soft drinks and mixer specialist Belvoir is encouraging bar operators to embrace a Sober October as discerning Brits opt to drink less alcohol. In recent years, Belvoir has witnessed three key industry trends: the growth in people choosing not to drink alcohol, the rise of craft gin and an interest in provenance and what goes …