Zag

UK start-up Zag Drinks has developed a new non-alcoholic beverage, offering consumers an alternative to alcohol-free beer. Zag has been created to deliver the characteristics of a beer-drinking occasion, without attempting to mimic the flavour of beer. It aims to offer a new choice for consumers who want to socialise more and drink less. The …

Nine Elms

London-based brand Nine Elms is launching No 18, its first alcohol-free drink, which has been designed to complement “good food”. Originally conceived in London’s historic Nine Elms area, the non-alcoholic drink is produced using a combination of traditional and contemporary techniques. Nine Elms No 18 has a “complex yet balanced taste profile”, derived from the …

St Clements

Barr Soft Drinks has launched St Clement’s, a new range of adult soft drinks made with bittersweet British apples, fruit juices and sparkling water. Available in two flavours, Apple & Pear and Raspberry & Blackberry, St Clement’s has been created using “reinvented, classic recipes and ingredients with great heritage”. According to Barr, the flavour combinations …

Feragaia

A new premium alcohol-free spirit from Scotland, made using local land and sea botanicals, has launched to the UK market. Distilled, blended and bottled in the Scottish Lowlands, Feragaia is made with 14 botanicals, including locally-sourced serrated wrack (seaweed), bay leaf and chamomile. The liquid is hand-blended and cut with Scottish water. With over a …

A new range of alcohol-free spirits and liqueurs under the brand Lyre’s has arrived in the UK via distributor Proof Drinks. The Lyre’s portfolio currently boasts 13 different spirits and liqueurs, including gin, whisky, rum, dry and sweet vermouth, absinthe, triple sec, amaretto and coffee liqueur. Lyre’s has been developed to recreate the “tell-tale burn …

St Peter's Without Elderberry & Raspberry

St Peter’s Brewery has added an alcohol-free Elderberry & Raspberry beer to its Without portfolio. Without Elderberry & Raspberry is “full-bodied and well-balanced, with a smooth, subtly sharp bitterness”, and characterised by the “pleasant fruitiness of elderberries and the lingering taste of raspberries”. The new variant is brewed using the same methods as normal beer, …

Brooklyn Special Effects

Carlsberg UK-distributed Brooklyn Brewery is releasing a new alcohol-free beer to its UK portfolio in May. The latest addition, Brooklyn Special Effects, aims to tap into the growing trend for low and no-alcohol options. Available in 355ml bottles, the 0.4% ABV beer has been brewed using a specially developed fermentation method that limits the amount …

Caleño

Caleño, a new non-alcoholic spirit inspired by the sunny spirit of South America, is launching to the UK on-trade. Designed to bring “bold colour, joy and fun to not drinking”, Caleño is a tropical infusion of juniper, citrus and spice botanicals, which is steam distilled in stainless steel drums. Its key ingredient and signature garnish …

Heineken 0.0 Blade

Heineken UK intends to help operators increase sales by launching a non-alcoholic draught beer to its Blade technology system. According to 2018 CGA Strategy data, 93% of all beer in the UK is consumed on draught format and the average price of a pint of beer has risen by 42p over the last four years. …

Peroni Libera 0.0%

Asahi-owned Italian lager brand Peroni Nastro Azzurro has launched its first alcohol-free beer Peroni Libera 0.0% to the UK market. The new release builds on the trend for mindful alcohol consumption as part of a balanced lifestyle. Peroni Nastro Azzurro recognises that whilst many will opt for abstinence from alcohol as they partake in Dry …