
Wilfred’s non-alcoholic British aperitif launches
A new alcohol-free aperitif brand called Wilfred’s is making its debut in the UK, setting out to “reinvent the classic Spritz”. Founded by engineer and inventor Chris Wilfred Hughes, Wilfred’s is created using naturally bittersweet ingredients, blending zesty, bitter orange, herbal notes of rosemary, rhubarb and a hint of clove. Free from artificial flavours, sweeteners …

Seedlip rolls out sister brand Æcorn Aperitifs
Non-alcoholic spirits brand Seedlip has unveiled its new, eagerly anticipated range of distilled no-alcohol aperitifs, Æcorn Aperitifs. Inspired by the 17th century English herbal remedies, the three-strong collection is made from 100% English grown grapes, which are pressed and blended with herbs, roots and bitter botanicals. Aperitifs are an age-old European tradition, regularly taken before …

Hide owner launches non-alcoholic aperitif Everleaf
Conservation biologist and owner of London bar Hide Paul Mathew launched a new “responsibly sourced” non-alcoholic aperitif called Everleaf. Everleaf is made up of 18 different plants chosen to impart “complex and delicate flavours” as well as texture. The product was inspired by Paul’s travels a conservation biologist, and as a bartender and bar owner. …

Diageo Reserve launches Belsazar Vermouth
Diageo Reserve has officially welcomed Belsazar Vermouth to its portfolio, with an exclusive launch event at London’s Devil’s Darling. Created by German entrepreneurs Maximilian Wagner and Sebastian Brack, and acquired by Diageo from Distill Ventures earlier this year, Belsazar is the first vermouth to join the Diageo Reserve portfolio. The wine aperitif is made from …