Martini launches pair of non-alcoholic aperitivo-style drinks
Bacardi is venturing into the alcohol-free drinks category with the release of Martini Non-Alcoholic Aperitivo. Comprising two variants, Vibrante and Floreale, Martini Non-Alcoholic Aperitivo has been created for occasions when consumers are choosing not to drink alcohol, but still want to enjoy a sophisticated and refreshing drink or cocktail. Taking the same wines that are …
UK launch for ready-to-serve Primo Aperitivo
Primo Aperitivo, a new premium range of Italian ready-to-serve aperitivo, has made its debut in the UK. Created by Italian-born mixologists Danilo Tersigni and Filippo Previero, as well as Roma Bar Show founder Andrea Fofi, Primo is a “celebration of Italy’s vibrant cocktail culture”. It has been developed to provide “an accessible yet special drinking …
Art of Italicus Aperitivo Challenge returns for 2019
Premium Italian low-ABV spirit brand Italicus Rosolio di Bergamotto is bringing back its Art of Italicus Aperitivo Challenge for a second year. Italicus is expanding its reach, inviting bartenders across 13 countries to participate in the international competition create an original aperitivo-style cocktail recipe inspired by any form of art. The recipe must use a …
Martini launches orange-flavoured vermouth for summer
Bacardi-owned Martini is targeting younger consumers with a new orange-flavoured summer vermouth called Fiero. Martini is tapping into the trend for bold flavoured, brightly coloured drinks with the launch of Fiero, which has been created to be enjoyed paired with tonic water as part of aperitivo occasions. Fiero means ‘proud’, ‘intense’ and ‘bold’ in Italian, …
