Fenjiu baijiu creates educational online series for bartenders
Cheng International, UK distributor of Fenjiu baijiu, is launching an eight-part #AtHomewithFenjiu livestream series on baijiu, aimed at buyers and bartenders. The series, which kicks off on Friday 10 April and runs until early May, is designed to educate people on the popular Chinese spirit. #AtHomewithFenjiu will include an introduction to Fenjiu; a masterclass on …
Gong Bar unveils baijiu cocktail menu
Gong, the cocktail bar at Shangri-La Hotel at The Shard, London has revealed new baijiu cocktail menu to celebrate the brand’s Asian heritage. Baijiu is a Chinese spirit made from grain. In China, it fuels social occasions and is typically consumed as a shot. Inspired by the history of Chinese culture, each of Gong bar’s …
Restaurant launches cocktail menu dedicated to baijiu
A new menu dedicated to Chinese spirit, baijiu, has been introduced at London restaurant Nam Long le Shaker (pictured), picking up on a “hot trend” in New York City. The owners believe it is the first UK-based restaurant to specialist in the strong-flavoured rice and grain-based drink which is the world’s biggest-selling spirit but little …
Chinese baijiu brand gains distribution in UK bars
The Chinese spirit, baijiu, is gaining distribution in British bars after the UK launch of HKB – a brand designed to appeal to Western tastes. In the traditional way, HKB – or “Hong-Kong Baijui” – is made from grain, using sorghum, rice, sticky rice, corn and wheat. It is distilled in Sichuan in China in …
