
Molson Coors Beverage Co rebrands Coors Light as Coors
Molson Coors Beverage Company is to rebrand its Coors Light beer as Coors in the UK, paving the way for the launch of Coors Original next year. The company has announced a multi-million-pound investment that will build on the success of the ‘Keep it Fresh’ campaign. It will be supported by new packaging and point …

Lucky Saint launches on draught nationwide
Alcohol-free beer Lucky Saint is rolling out on draught nationwide in time for ‘Sober October’. Following a successful launch of draught across London in January, the 0.5% ABV lager brand’s new listings with several key drinks suppliers include multiple City Pub Co venues. The latest listing with City Pub Co across the South of England, …

Signature Brands introduces Edelweiss to the UK market
Drinks brand agency Signature Brands is bringing Edelweiss Weissbier to the UK market after securing a distribution partnership with its Austrian-based brewer Brau Union and brand owner Heineken. Edelweiss, a traditional Austrian ‘weissbier’, is brewed and bottled at 5.3% ABV in Zipf , Austria, to a recipe dating back to 1646. Described as refreshingly fruity …

Alcohol-free beer featuring medicinal mushrooms enters the UK market
A new range of premium alcohol-free craft beer, brewed with myco adaptogens, a class of fungi celebrated for its health benefits, has launched to the UK on and off-trade. The brand, Fungtn, boasts three 0.5% ABV SKU’s. The first variant, Lion’s Mane IPA, is an “earthy yet light” IPA with notes of hay and caramel …

Adnams launches first premium English lager
Suffolk-based brewer Adnams has released its first premium English lager, Kobold. The “all-English” lager is brewed with local malted barley from Suffolk and Norfolk, which helps to develop the “bready and honey notes”, while the UK-grown English hops provides Kobold’s “refreshing grassy, lemon flavours”. Fermented with Adnams’ house ale yeast, the 4.7% ABV lager is …