Alcohol-free Guinness 0.0 launches
Diageo-owned Guinness has unveiled Guinness 0.0, a new non-alcoholic, low calorie version of its iconic stout beer. Guinness 0.0 was four years in the making and is produced at St James’s Gate, the home of Guinness in Dublin, Ireland using the same method as the alcoholic version, with the same natural ingredients – water, barley, …
Molson Coors Beverage Co rebrands Coors Light as Coors
Molson Coors Beverage Company is to rebrand its Coors Light beer as Coors in the UK, paving the way for the launch of Coors Original next year. The company has announced a multi-million-pound investment that will build on the success of the ‘Keep it Fresh’ campaign. It will be supported by new packaging and point …
Lucky Saint launches on draught nationwide
Alcohol-free beer Lucky Saint is rolling out on draught nationwide in time for ‘Sober October’. Following a successful launch of draught across London in January, the 0.5% ABV lager brand’s new listings with several key drinks suppliers include multiple City Pub Co venues. The latest listing with City Pub Co across the South of England, …
Grolsch Premium Pilsner returns to the UK market
Grolsch will return to the UK on-trade this autumn with a new visual identity. The lager was acquired by Asahi UK from AB InBev (now Budweiser Brewing Group) in 2016. Under the new name Grolsch Premium Pilsner, it will now be brewed in its homeland of Enchede, The Netherlands, instead of in the UK, at …
Signature Brands introduces Edelweiss to the UK market
Drinks brand agency Signature Brands is bringing Edelweiss Weissbier to the UK market after securing a distribution partnership with its Austrian-based brewer Brau Union and brand owner Heineken. Edelweiss, a traditional Austrian ‘weissbier’, is brewed and bottled at 5.3% ABV in Zipf , Austria, to a recipe dating back to 1646. Described as refreshingly fruity …
Beer Piper unveils BP4 beer line cleaning system
Automated beer line cleaning company Beer Piper has launched its BP4 system, a new piece of line cleaning technology that links to a mobile app which can control, track and report in real-time. Described as a first of its kind in the UK, the system uses cloud-based technology to log when and who cleans the …
Carling launches campaign to support the local pub
Molson Coors-owned beer brand Carling has launched the next phase of its multi-channel campaign to encourage people across the country to back their local pub. ‘Support Your Local’, part of Carling’s wider ‘Made Local’ campaign, initially launched across social, VOD and radio, with further consumer-facing activity planned for later this month, before TV broadcast in …
Alcohol-free beer featuring medicinal mushrooms enters the UK market
A new range of premium alcohol-free craft beer, brewed with myco adaptogens, a class of fungi celebrated for its health benefits, has launched to the UK on and off-trade. The brand, Fungtn, boasts three 0.5% ABV SKU’s. The first variant, Lion’s Mane IPA, is an “earthy yet light” IPA with notes of hay and caramel …
Adnams launches first premium English lager
Suffolk-based brewer Adnams has released its first premium English lager, Kobold. The “all-English” lager is brewed with local malted barley from Suffolk and Norfolk, which helps to develop the “bready and honey notes”, while the UK-grown English hops provides Kobold’s “refreshing grassy, lemon flavours”. Fermented with Adnams’ house ale yeast, the 4.7% ABV lager is …
Budweiser Brewing Group UK&I announces comprehensive reopening support
Budweiser Brewing Group UK&I’s Save Pub Life platform has expanded to provide a package of reopening support for pubs, bars and restaurants. The resources available to the on-trade include: On-demand ordering: Budweiser Brewing Group is launching a mobile order solution in partnership with Slerp, which will enable mobile pay-at-table, click & collect and home delivery …
