Success for Blue Moon’s on-trade summer campaign
Belgian-style US craft beer brand Blue Moon has revealed the results from its first on-trade sampling programme which kicked off in June this year. The campaign was designed to help raise awareness around Blue Moon, provide low risk trial of the beer, and ultimately increase ROS through a series of installations, creative sampling activations and …
Blue Moon kick starts summer sampling tour in London
Belgian-style US craft beer Blue Moon has launched an on-trade campaign designed to support customers with a series of installations, sampling activations and digital toolkits. The new campaign aims to encourage trial of the beer and increase brand awareness, teach customers about the Blue Moon perfect serve, and ultimately drive purchase. It follows the success …
