Lucky Saint launches on draught nationwide
Alcohol-free beer Lucky Saint is rolling out on draught nationwide in time for ‘Sober October’. Following a successful launch of draught across London in January, the 0.5% ABV lager brand’s new listings with several key drinks suppliers include multiple City Pub Co venues. The latest listing with City Pub Co across the South of England, …
Grolsch Premium Pilsner returns to the UK market
Grolsch will return to the UK on-trade this autumn with a new visual identity. The lager was acquired by Asahi UK from AB InBev (now Budweiser Brewing Group) in 2016. Under the new name Grolsch Premium Pilsner, it will now be brewed in its homeland of Enchede, The Netherlands, instead of in the UK, at …
Signature Brands introduces Edelweiss to the UK market
Drinks brand agency Signature Brands is bringing Edelweiss Weissbier to the UK market after securing a distribution partnership with its Austrian-based brewer Brau Union and brand owner Heineken. Edelweiss, a traditional Austrian ‘weissbier’, is brewed and bottled at 5.3% ABV in Zipf , Austria, to a recipe dating back to 1646. Described as refreshingly fruity …
Adnams launches first premium English lager
Suffolk-based brewer Adnams has released its first premium English lager, Kobold. The “all-English” lager is brewed with local malted barley from Suffolk and Norfolk, which helps to develop the “bready and honey notes”, while the UK-grown English hops provides Kobold’s “refreshing grassy, lemon flavours”. Fermented with Adnams’ house ale yeast, the 4.7% ABV lager is …
Carlsberg UK and Marston’s announce £780m merger
Carlsberg’s UK and Marston’s PLC have announced a proposed deal to form a joint venture beer company in the UK, valued at £780m. Both companies will inject their brewing and distribution assets into the new venture. At completion, Carlsberg will pay up to £273m to Marston’s PLC, £34m of which will be a deferred contingent …
Covid-19 causes 82% drop in craft beer sales, according to SIBA
Results released from a survey of small independent breweries across the UK, undertaken by the Society of Independent Brewers (SIBA), suggest that beer sales are down by 82% since the outbreak of the coronavirus pandemic. The survey, based on 282 SIBA members, reveals the devastating impact of the Covid-19 lockdown measures on the industry. Eight …
Relaunch for Purity Brewing’s Bunny Hop
Purity Brewing Co has relaunched its extra hopped pale ale Bunny Hop with a new recipe to appeal to increasingly health-conscious consumers. Bunny Hop is now available in cask without isinglass finings, changing its appearance from a light golden beer to a hazy pale ale that is both vegan-friendly and gluten-free. The strength stays at …
Black Sheep develops new keg beer
Yorkshire-based Black Sheep Brewery is bringing “a taste of the new world” to British pubs and bars with the launch of its new keg beer, Black Sheep IPA. Inspired by innovators of the modern American IPA from the West Coast of the USA, the latest addition to the Black Sheep portfolio features a blend of …
Salcombe Brewery moves into the cider market
Salcombe Brewery Co has created a premium cider to complement its range of hand-crafted beers. The new 4.5% ABV cider, Ocean Cider, is full-bodied and traditional in style, with medium dry taste and a light sparkle. It is produced for Salcombe Brewery by established cidermaker Sheppy’s. Ocean Cider is currently available on draught across the …
Bira 91 launches ‘flavourful’ craft beer range in the UK
Independent craft brewer Bira 91 is rolling out its range of craft beers, including Blonde Lager, White Ale and Indian Pale Ale, across the UK. Brewed in India with Belgian recipes, Bira 91 is on a mission to “drive the global shift in craft beer towards more colour and flavour”. The three-strong portfolio begins with …
