Sensational Drinks

Sensational Drinks, the free business support trade programme from Britvic, has relaunched with a new-look digital platform. The refreshed website, which delivers a wider range of practical tools, advice and digestible content, has been designed to help independent operators save time, reduce costs and build sales. The Sensational Drinks programme was originally set up to …

Britvic Soft Drinks Review

Britvic has published its annual Soft Drinks Review, presenting facts and figures, insights, trends and issues facing the industry. The report shows that 2018 was an unprecedented year for the soft drinks category, with a number of impactful events to navigate. It delivered strong total value sales in the foodservice and licensed category of £7.1bn …

Pepsi Max glassware

PepsiCo and Britvic have introduced new Pepsi Max twist-design glassware to align with the brand’s glass bottle packaging. Following the popularity of the AXL glass bottle design, Pepsi Max decided to launch the new glassware with the AXL design, to further align its brand identity across ranges. Bruce Dallas, marketing director at Britvic GB, said: …

J2O Glitterberry

Britvic Soft Drinks has brought back its limited edition flavour J20 Glitterberry for the festive season and it is available much earlier than in previous years. In stock now, J2O Glitterberry allows operators to add “a festive sparkle” to their outlets while maximising seasonal sales opportunities such as Bonfire Night, Halloween and Christmas. J20’s Glitterberry …