
Sanpellegrino debuts new look for Classic Italian Taste
Soft drink brand Sanpellegrino has updated its Classic Italian Taste range, unveiling a new premium look and summer marketing campaign. The new design is said to celebrate the brand’s authentic Italian heritage and indulgent flavours. The can format has been designed using a traditional Majolica decoration (a popular Italian pottery style), representing the sun-kissed citrus …

Edinburgh Gin unveils ‘Filled with Wonder’ campaign
Edinburgh Gin is rolling out its biggest ever brand campaign, ‘Filled with Wonder’, which celebrates “discovery” and the “wonders” worked by the brand with natural flavours. The new campaign features a “dream-like” TV advert, which made its debut exclusively on Channel 4. Set to Frankie Valli’s song The Night, it leads the viewer through changing …