Carling launches campaign to support the local pub
Molson Coors-owned beer brand Carling has launched the next phase of its multi-channel campaign to encourage people across the country to back their local pub. ‘Support Your Local’, part of Carling’s wider ‘Made Local’ campaign, initially launched across social, VOD and radio, with further consumer-facing activity planned for later this month, before TV broadcast in …
KP Snacks supports the on-trade with new campaign
Bagged snacks supplier KP Snacks has launched a new ‘Local Legends’ campaign to help the on-trade in its post-Covid-19 recovery. A key element of the campaign is a Tyrrells on-pack promotion, which will run across one million packs. 5p will be donated from each pack to the Licensed Trade Charity, which helps pubs, bar and …
Sanpellegrino debuts new look for Classic Italian Taste
Soft drink brand Sanpellegrino has updated its Classic Italian Taste range, unveiling a new premium look and summer marketing campaign. The new design is said to celebrate the brand’s authentic Italian heritage and indulgent flavours. The can format has been designed using a traditional Majolica decoration (a popular Italian pottery style), representing the sun-kissed citrus …
Kent organisations launch ‘Support Your Local’ initiative
Produced in Kent and Visit Kent have combined forces to “bolster the hospitality industry” with a new campaign dubbed ‘Support Your Local’. The initiative, which promotes a country-wide community appeal and marketing campaign, set to run from July to December 2020, aims to help local, independent businesses as they come out of lockdown. With pubs, …
‘Long Live The Local’ campaign encourages people back to their local pub
Following confirmation that all pubs in England can reopen from 4 July, the ‘Long Live The Local’ campaign is encouraging people to visit their local pub to help it get back on its feet after months of closure. Backed by Britain’s Beer Alliance, the campaign aims to remind pub-goers of the great drinks, food, atmosphere …
‘Project Pint’ launches to ‘free the pint’ and allow people back to pubs
An investor from the BBC’s Million Pound Menu programme has launched a campaign that celebrates the nation’s love of pubs and pints, promoting a swift and safe return to UK hospitality venues. Serial bar entrepreneur and Draft House founder Charlie McVeigh is behind ‘Project Pint’, a positive campaign to promote the safe reopening of pubs, …
#UKGrandOutdoorCafé campaign launched to ‘restart’ the hospitality industry
Operators are being called upon to support #UKGrandOutdoorCafé, a campaign to safely restart the UK hospitality industry by transforming public spaces and streets into al fresco dining spaces whilst adhering to physical distancing. Led by Alan Lorrimer, founder of live music venues The Piano Works, the campaign proposes that seating on pavements, squares and open …
Edinburgh Gin unveils ‘Filled with Wonder’ campaign
Edinburgh Gin is rolling out its biggest ever brand campaign, ‘Filled with Wonder’, which celebrates “discovery” and the “wonders” worked by the brand with natural flavours. The new campaign features a “dream-like” TV advert, which made its debut exclusively on Channel 4. Set to Frankie Valli’s song The Night, it leads the viewer through changing …
Jägermeister gets into the Halloween spirit
Mast-Jaegermeister UK has launched a new on-trade Halloween campaign complete with more than 1,500 themed kits and brand activation events across the UK. This year’s campaign welcomes the return of the Schädelmann, a hooded skeleton character which embodies the spooky spirit of Halloween, appearing on all key Jägermeister visuals. Jonathan Dennys, consumer marketing and insights …
Campari celebrates 100 years of the Negroni
Campari is celebrating the Negroni’s 100th birthday with N100 – a series of on-trade initiatives, consumer activations and social campaigns. The iconic cocktail’s story began back in 1919 when Count Camillo Negroni entered a bar in Florence and asked for an Americano with gin instead of soda water, inspired by a recent trip to Britain. …
