Jägermeister Halloween bark kit

Mast-Jaegermeister UK has launched a new on-trade Halloween campaign complete with more than 1,500 themed kits and brand activation events across the UK. This year’s campaign welcomes the return of the Schädelmann, a hooded skeleton character which embodies the spooky spirit of Halloween, appearing on all key Jägermeister visuals. Jonathan Dennys, consumer marketing and insights …

Negroni

Campari is celebrating the Negroni’s 100th birthday with N100 – a series of on-trade initiatives, consumer activations and social campaigns. The iconic cocktail’s story began back in 1919 when Count Camillo Negroni entered a bar in Florence and asked for an Americano with gin instead of soda water, inspired by a recent trip to Britain. …

Pernod Ricard Be A Convivialist campaign

Pernod Ricard has launched its first global corporate campaign ‘Be a Convivialist‘, a call to arms to encourage people to exercise conviviality around the world. Partnering with OpinionWay, the premium spirits distributor surveyed close to 11,500 people from 11 countries spanning five continents. Pernod Ricard’s findings revealed that the world is increasingly less friendly, with …

Jagermeister glasses

Jägermeister UK has announced a renewed push on its ‘passing off’ programme, pledging an ongoing commitment to protecting the Jägermeister trademark, distribution and positioning. The brand have stepped up their efforts to educate the licensed trade about falsely selling other products as the herbal liqueur brand, in a bid to protect consumers from misrepresentation and …

Blue Moon on-trade campaign

Belgian-style US craft beer brand Blue Moon has revealed the results from its first on-trade sampling programme which kicked off in June this year. The campaign was designed to help raise awareness around Blue Moon, provide low risk trial of the beer, and ultimately increase ROS through a series of installations, creative sampling activations and …

Beck's six limited edition labels

Beck’s beer is launching six new label designs as part of its Be Kreativ campaign to help pub and bar owners appeal to creative audiences. The labels have been created by six artists: Greg Coulton, Art + Believe, Charles Williams, Jonny Wan, Nomad Clan and Nicolas Dehghani. Ten million limited edition labels will be rolled …

Corona

Corona’s latest campaign ‘Outside is Our Best Side’ sees a host of summer events taking place in bars and pubs across the country. The new campaign also provides additional merchandising support for outlets to help generate footfall, increase dwell time and drive rate of sale. Corona is running a series of eight events at locations …