Carlsberg Danish Pilsner

Carlsberg UK has revamped its flagship Carlsberg Danish Pilsner, in a move to highlight the brand’s Danish heritage and quest for “better” quality. To realign and reconnect with the principles of Carlsberg’s founder JC Jacobsen and his belief in the art of brewing and the pursuit of better, the brewer has “enhanced every aspect” of …

Carlsberg's Crafted

Carlsberg UK is marking five years since the launch of its Crafted beer portfolio with a new edition to support the range. The emerging craft beer category has gone from strength to strength, and the trend is showing no sings of slowing down, with sales up 15% and distribution up 20% this year versus 2017. …

Carlsberg has unveiled a major global rebrand with a new identity system that champions the principles of great Danish design. With the help from brand design agency Taxi Studio, Carlsberg’s famous brand elements have been recrafted for the first time in years. These assets combine “to form a coherent master brand-led identity system” that works …

Carlsberg Export Kudhva Bar

Carlsberg UK has built what is claimed to be the world’s first waterfall-powered pub, in the countryside of Kudhva, Cornwall. Inspired by the Danes’ love of the great outdoors, the carbon neutral pub uses hydro and solar power technology, and has been built using sustainable, local materials. It is complete with a Carlsberg Expørt DraughtMaster …

Carlsberg UK has launched its YOUR BEER, here? competition offering craft brewers and importers the chance to get one of their beers listed in its award-winning Crafted 2017 portfolio. The competition is now open to exciting brews with exceptional taste profiles, inspiring packaging and a beer which complements Carlsberg UK’s Crafted 2017 portfolio. The winning …

Carlsberg UK’s revitalisation of its flagship Carlsberg brand continues with the launch of limited edition packaging for its 3.8% ABV beer – The København Collection. As part of the brand’s planned £15m marketing spend to connect with millennial drinkers, each pack in the København Collection (Danish for Copenhagen) embodies an abstract interpretation of Carlsberg beer’s …