Thatchers rolls out Thatchers Rosé on draught
Thatchers is launching its Thatchers Rosé cider on draught, following strong off-trade sales for the brand. Using a blend of naturally sweet red dessert apples, including Pink Lady, Fuji and Gala, Thatchers Rosé is a sparkling 4% ABV Somerset cider. The introduction to draught follows last year’s launch of Thatchers Rosé in 500ml bottles. Prior …
Rebrand for Kingston Press cider
Aston Manor has unveiled a new look for Kingston Press cider, with a complete redesign of its branding and proposition. The refreshed branding celebrates the “unique authenticity” of the cider, which is crafted at the Aston Manor Cider mill on the banks of the River Severn using a blend of Michelin and Dabinett bittersweet apples …
Westons brings Henry Westons cider to the on-trade
Herefordshire-based cider maker Westons is launching its Henry Westons brand to the on-trade. Bestsellers Henry Westons Vintage and Henry Westons Family Vintage will be joined by two new launches – Henry Westons Cloudy Vintage and Henry Westons Organic. All four bag-in-box products are now available nationwide. By launching to the on-trade, Westons Cider plans to …
‘Strongbow Nights’ campaign helps venues attract mid-week trade
Heineken-owned cider brand Strongbow has launched a new campaign to support the on-trade during quieter mid-week evenings, providing operators with the tools needed to promote and run a successful quiz and musical bingo night. Available to existing Heineken customers, ‘Strongbow Nights’ provides downloadable social media content, A2 posters, quiz sheets and bingo cards. Every week, …
Heineken develops Hello Beer training app for UK on-trade
Hello Beer, a new mobile training app designed to upskill bartenders on beer and cider service quality, has launched with a free trial for all UK bar staff. With much of the UK on-trade currently furloughed due to coronavirus, Hello Beer allows operators to engage staff with easily digestible mobile training ahead of pubs reopening. …
Sheppy’s adds Redstreak to craft cider range
Somerset cidermaker Sheppy’s is bolstering its range of traditional premium craft ciders with the launch of Redstreak. Coinciding with the start of summer, Redstreak is a medium-sweet single variety cider with a modest ABV of 4%. Made with traditional Somerset Redstreak apples, the cider is “crisp and light” with a “refreshing fruity flavour”. Master of …
Thatchers supports Britain’s pubs and bars with £1 million pledge
Somerset cider maker Thatchers is helping the UK on-trade get back to business by offering every one of its free-trade customers a free 50 litre keg of cider. Thatchers is promising up to £1million of cider to make this happen. The company will be working closely with its wholesale suppliers to ensure venues receive their …
Cranes Drinks rolls out Premium Apple Cider
British drinks producer Cranes is targeting the UK on-trade with its latest launch – Cranes Premium Apple Cider. The traditional variant, which joins Cranes’ three flavoured ciders – Blueberries & Apples, Cranberries & Limes and Raspberries & Pomegranates – is made using 100% fresh juice from British apples, which are picked and pressed on the …
Salcombe Brewery moves into the cider market
Salcombe Brewery Co has created a premium cider to complement its range of hand-crafted beers. The new 4.5% ABV cider, Ocean Cider, is full-bodied and traditional in style, with medium dry taste and a light sparkle. It is produced for Salcombe Brewery by established cidermaker Sheppy’s. Ocean Cider is currently available on draught across the …
Adnams joins the low-alcohol cider movement
Suffolk-based brewer and distiller Adnams has launched Wild Wave 0.5% cider to meet the rapidly growing demand for premium low-alcohol drinks. The new low-ABV version follows the success of Adnams’ Wild Wave cider, which launched to the UK market last year. The 0.5% ABV drink is made using a mix of English bittersweet and dessert …
