Hello Beer app

Hello Beer, a new mobile training app designed to upskill bartenders on beer and cider service quality, has launched with a free trial for all UK bar staff. With much of the UK on-trade currently furloughed due to coronavirus, Hello Beer allows operators to engage staff with easily digestible mobile training ahead of pubs reopening. …

Sheppy's cider range

Somerset cidermaker Sheppy’s is bolstering its range of traditional premium craft ciders with the launch of Redstreak. Coinciding with the start of summer, Redstreak is a medium-sweet single variety cider with a modest ABV of 4%. Made with traditional Somerset Redstreak apples, the cider is “crisp and light” with a “refreshing fruity flavour”. Master of …

Thatchers cider

Somerset cider maker Thatchers is helping the UK on-trade get back to business by offering every one of its free-trade customers a free 50 litre keg of cider. Thatchers is promising up to £1million of cider to make this happen. The company will be working closely with its wholesale suppliers to ensure venues receive their …

Cranes Premium Apple Cider

British drinks producer Cranes is targeting the UK on-trade with its latest launch – Cranes Premium Apple Cider. The traditional variant, which joins Cranes’ three flavoured ciders – Blueberries & Apples, Cranberries & Limes and Raspberries & Pomegranates – is made using 100% fresh juice from British apples, which are picked and pressed on the …

Salcombe Ocean Cider

Salcombe Brewery Co has created a premium cider to complement its range of hand-crafted beers. The new 4.5% ABV cider, Ocean Cider, is full-bodied and traditional in style, with medium dry taste and a light sparkle. It is produced for Salcombe Brewery by established cidermaker Sheppy’s. Ocean Cider is currently available on draught across the …

Adnams Wild Wave 0.5% cider

Suffolk-based brewer and distiller Adnams has launched Wild Wave 0.5% cider to meet the rapidly growing demand for premium low-alcohol drinks. The new low-ABV version follows the success of Adnams’ Wild Wave cider, which launched to the UK market last year. The 0.5% ABV drink is made using a mix of English bittersweet and dessert …

Lyme Bay Winery Mead and Cyser

Devon-based Lyme Bay Winery has introduced two new Jack Ratt meads, Cyser and Sparkling Mead, available to the on-trade in 33cl cans. Cyser is a mix of sparkling mead and traditional scrumpy cider, offering a combination of apples and honey that is “crisp, clean and refreshing”, while the Sparkling Mead has “light notes of honey …

Thatchers Zero

Thatchers Cider has introduced Zero, its first alcohol-free cider, in time for Dry January. The new 0.0% ABV bottled cider has been created to appeal to consumers looking to moderate their alcohol consumption. It is said to have “all the appley aromas and crisp refreshment” expected from Thatchers’ master cidermakers at Myrtle Farm. Crafted using …

Ramborn Ice Cider

Luxembourg-based premium craft cider and perry producer Ramborn has added a limited release Meadow Orchard Ice Cider to its portfolio. The new 11% ABV sweet dessert cider, which is available to the on-trade and off-trade channels across global markets, is made of 100% traditional cider apples, which would otherwise have gone to waste, using the …

Heineken Halloween

The team at Heineken UK are offering a host of support and advice to help bar operators to capitalise on the 2019 Halloween party celebrations. Falling on a Thursday this year, Halloween represents a significant opportunity for operators to boost mid-week sales, as well as providing outlets with the perfect excuse to extend the occasion …