The producers of Cornwall’s modern Rattler cider range have launched a new crafted draught cider. Healeys Cornish Gold will be fermented, blended and kegged in Cornwall and will be distributed by St Austell Brewery to pubs and bars across the south-west. A second-generation family business, Healeys has been making premium ciders including the award-winning Rattler …

A traditional London serve of “half and half” has inspired new drink London Velvet, a blend of porter ale and fine cider. Initially introduced early this year in 500ml bottles, has now been launched in kegs to support increased distribution in the on-trade. At 5% ABV, it can be drunk chilled straight from the bottle …

Heineken is to extend its range of Strongbow ciders with the launch of Strongbow Dark Fruit on draught next month. Available to the UK on-trade from mid-March, the new variant has enjoyed “unprecedented” success since its arrival in the off-trade last summer. Cut through with blackcurrant and blackberry juices, it was created to appeal to …

C&C Group has unveiled a new Italian craft cider, Montano, that is to be launched exclusively into the UK on-trade in January. The new addition to C&C’s Shepton Mallet Cider Mill portfolio will roll out to a number of exclusive and premium bars across the UK in 2014. C&C believes there is a “huge opportunity” …

Brothers Drinks, best known for its range of ciders, has launched a new cider flavoured with tequila, lemon and agave nectar. Perro Loco – Spanish for “mad dog” – comes in a 330ml bottle, with an ABV of 5.5%, recommended for serving with a slice of lime in the neck. It follows the growth of …

Cloudy cider Addlestones from The Shepton Mallet Cider Mill in Somerset has been relaunched with a new look across branding, glassware, fonts and point-of-sale materials. The new designs maintain the brand’s logo that consumers will recognise but the new look aims to extend the cider’s appeal to new more experimental drinkers looking to discover craft …

A new branding design is to be launched by Irish cider brand Magners across all its products to reinforce its Irish heritage and give greater stand-out at the bar. It reintroduces the traditional green associated with the brand when it first launched in the UK in 2005 and brings back the classic cider vat imagery …

Cider maker Allen Hogan, who created Hogan’s Cider, has teamed up with entrepreneur Suresh Patel to launch a cider to complement Indian food. Pukhraj Cider is fermented from 100% fresh pressed English cider apples, with no sugars or concentrate added, giving it a balance of apple freshness with a bittersweet finish that suits spicy food. …

Swedish cider brand Rekorderlig is promoting the mixability of its range by promoting winter cider cocktails to bars and pubs. The specially created recipes are backed by Rekorderlig’s first £2million advertising campaign for its Winter Cider flavour at a time of year when the cider category is traditionally quiet. The cocktails have been designed with …

Rekorderlig is bringing back its seasonal variant Winter Cider next month, backed by its first-ever advertising campaign for the flavour. Last Christmas, Rekorderlig Winter Cider had the highest rate of sale of any packaged apple cider in the on-trade, according to figures from research group CGA Strategy. Made with apples and infused with cinnamon and …