Magners Cheltenham Gold Cup

Magners Irish Cider has launched a new consumer promotion across the on-trade which will see five winners enjoy a luxury VIP experience at the Magners Cheltenham Gold Cup. The new promotion celebrates Magners’ first year as the exclusive sponsor of the prestigious four-day horse-racing event. Running from the beginning of January until 25 February, up …

Mallets The Cider Throne

The Showering Cider Mill is reaching out to the millennial generation with a new draught cider brand that ‘defies the traditional’. Described as a ‘cider for Gods’, Mallets is fronted by Shepton – the ancient God of Cider. With 72% of millennials preferring to spend money on experiences over material things, the brand is promoting …

Elephants on Ice

Craft cider specialist Hawkes has released a new spiced cider called Elephants on Ice for winter. The 4% ABV cider has been designed to be enjoyed hot, as a mulled drink, as well as cold. Deep amber in colour, it is said to deliver a hint of warm winter spices and a spicy kick of …

Glen Moray Cider Cask

Glen Moray Distillery has released a cider cask-finished single malt scotch whisky, an industry first and available exclusively to the UK. The Cider Cask Project is the first release from the new Glen Moray Elgin Curiosity Range, which embraces master distiller Graham Coull’s “passion for experimentation and desire to push boundaries in the world of …

Smashed Apple and Smashed Hops

A new series of alcohol-free products has been launched by The Dry Drinks Company to “disrupt” and “challenge” the non-alcoholic and soft drinks markets. Starting with Smashed Hops Soft Beer and Smashed Apple Soft Cider, both of which are 0.05% ABV and vegan friendly, the series has been designed to create new, premium and desirable …

Crafty Cider bottles and cans

Online craft cider subscription service Crafty Nectar has announced the launch of its new No7 and No8 ‘craft-sourced’ ciders. With the aim to move away from sugary and artificial ciders, Crafty Nectar founders Ed and James set out to create ‘craft sourced’ products by asking their subscribers what they want in the ultimate craft cider. …

Matthew Clarke, The Bootlegger

Drinks group Matthew Clark has expanded its Boutique Beers and Cider House collections to include offerings from the UK and beyond, boasting a total of 400 products. The range provides licensees with the opportunity to tap into the craft beer market, which according to CGA, has seen a 21% increase in sales, and now accounts …

Ammonite craft ciders

Devon-based Lyme Bay Winery has extended its Jack Ratt cider range with the introduction of three Ammonite craft ciders, with flavours of sour cherry, botanicals and hops. The West Country winery’s Jack Ratt cider range, named after notorious West Country smuggler Jack Rattenbury, fuses traditional recipes and local ingredients with up-to-date production techniques. Inspired by …

Somerset cider makers Sheppy’s are launching their new Low Alcohol Classic Cider at Imbibe Live on July 3. With only 0.5% ABV, the traditional cider remains true to Sheppy’s cider making heritage and methods, with a lower alcohol content. Sheppy’s Low Alcohol Classic Cider has all the same flavour profile of their traditional cider. It …

Kopparberg Black cider

Swedish fruit cider brand Kopparberg is expanding its portfolio this month with the launch of a new variant on draught. Kopparberg Black is an apple cider with a taste of blackcurrant and blackberry, available only on draught for the on-trade and designed to be served extra cold. The new variant can be served from a …