Aidan Bowie (pictured) from The Blythswood Square Hotel in Glasgow has won the European final of the Auchentoshan Switch, with the prize of a trip to work in one of New York City’s top bars. He beat 11 talented and creative bartenders from across the UK, Sweden and Germany at the final in London last …

Bars, hotels and restaurants across Mayfair in London are hosting a “cocktail trail” that offers six different drinks made with Berkeley Square Gin. The Mayfair Berkeley Square Gin Cocktail Trail, running from now until November, brings together bars that took part in the Berkeley Square Cocktail Competition to devise a sophisticated cocktail for the gin. …

Appleton Estate Rum has gone back to its roots to offer UK bars a Jamaican Buck Copper Cup inspired by designs from the 1940s. It is for serving a Jamaican Buck which is like a Moscow Mule but with the vodka substituted by rum. Nearly all early recipes for the cocktail call for Appleton Extra …

Hotel group Novotel is running promotions as part of a strategic alliance with London Cocktail Week, tying in with its own “Cocktail Month” activities across the UK. It will be installing a prize wheel outside The Diner restaurant in Neal Street in Seven Dials, Covent Garden, throughout the festival from October 7 to 13 – …

A pop-up bar is being launched for Belvedere Vodka for London Cocktail Week, offering consumers a chance to find out about the Martini. Running from Monday October 7 to Sunday October 13, the Belvedere Martini Bar will host a number of master classes at its venue in 38 Earlham Street in Seven Dials, Covent Garden. …

Frank McGivern (pictured), who has headed leading bars in London, Edinburgh and Australia, has taken on the new role of brand ambassador for black raspberry liqueur Chambord. He has joined the team at Bacardi Brown-Forman Brands to raise awareness of the luxury French liqueur. His work will include training sessions, master classes, consumer and trade …

Six bartenders have been selected to go head to head in the final of a competition run by cocktail mix brand Funkin to find an Innovation Champion brand ambassador. The line-up is Stuart Hudson and Andrea Montague from consultancy Forgotten Hospitality, Matthew Coates from Jake’s Bar & Still Room in Leeds, Daniel Redman Hubley from …

The team behind award-winning London cocktail bar Purl are to run a six-month pop-up bar in south London. They are to open Purl At The Bedford in Balham from November 5 to April 27, bringing the unusual and eye-catching cocktails that they are well-known for. Purl in Marylebone was opened three years ago by consultancy …

A competition challenging leading UK bartenders to create their own interpretation of a classic Grey Goose Martini has been won by Nathan O’Neill from Milk & Honey in London. He triumphed in the UK final of the Grey Goose Le Rendez-Vous cocktail competition at The Gilbert Scott at London’s St Pancras Renaissance Hotel to win …

RTD brand VK is offering a theatrical new serve for the Halloween period with the concept of “crackling” Ghoul-Fish Bowls for sharing cocktails. Its branded fishbowls are being promoted to bars, clubs and pubs with a spooky twist, supported by point-of-sale materials including screen media and special ingredients to enhance the drinks. Global Brands marketing …