Maxxium UK has launched the next phase of Courvoisier’s campaign, Here’s to Now, in the on-trade, aimed at “breathing new life into the cognac category”. It is supporting pubs, bars and restaurants with 1,000 Here’s to Now kits featuring high-quality point-of-sale materials including posters, strut cards and tent cards themed around the campaign’s “Forest” ad. …

ABK6 Cognac VSOP Grand Cru and Gilpin’s Westmorland Extra Dry Gin were among winners in this year’s World Drinks Awards. Run by TheDrinksReport.com, the awards celebrate the best-tasting spirits from around the globe as well as the best packaging designs. They are judged by an independent tasting panel drawn from the best drinks journalists and …

Three top bartenders will be challenged to create a drink from surprise ingredients on a trip to Paris as part of a competition run by Courvoisier celebrating spontaneity. They will embark on a 24-hour trip to the French capital where they will have to create a punch for up to 60 guests from a hamper …

Bacardi is preparing to introduce new cognac brand D’Ussé into the UK next year after its successful launch in the US, backed by rapper Jay-Z. Created at Bacardi’s 218-year-old Château de Cognac in France, it is a smooth, complex VSOP cognac, suitable for sipping neat or on the rocks or in cocktails. Launched in the …

A new marketing campaign for Courvoisier cognac is to celebrate “living in the now”, including on-trade activities and a link-up with going-out app YPlan. It aims to challenge conventions around the cognac category, appealing to premium spirit consumers aged 25 to 45 and creating new drinking occasions. The multi-channel campaign, called “Here’s to Now”, includes …