Pernod Ricard Be A Convivialist campaign

Pernod Ricard has launched its first global corporate campaign ‘Be a Convivialist‘, a call to arms to encourage people to exercise conviviality around the world. Partnering with OpinionWay, the premium spirits distributor surveyed close to 11,500 people from 11 countries spanning five continents. Pernod Ricard’s findings revealed that the world is increasingly less friendly, with …