Patrón Day of the Dead Sweetcorn Old Fashioned cocktail

Patrón Tequila is rolling out a global celebration of Mexico’s Day of the Dead (Dia de Muertos) across the on and off-trade. This year represents Patrón’s most comprehensive Day of the Dead campaign to date, marked by a coordinated series of on-trade activations, in-store visibility, consumer engagement and VIP and influencer events across five different …

El Jimador Blanco Day of the Dead bottle

El Jimador tequila is releasing two new limited edition Day of the Dead bottles to the UK on-trade across both its Blanco and Reposado expressions. The launch follows the success of the 2017 limited edition bottles in the Grocery channel as El Jimador continues to support the growing interest from consumers in going out and …