Diageo is launching a new e-learning tool which will provide consumers with the information they need to make positive decisions about drinking responsibly. The tool is available from DRINKiQ.com in the UK, US and Australia, with localised versions rolling out to 20 other countries in the coming months. DRINKiQ e-learning is the next stage in …

The search for this year’s Diageo Reserve World Class Bartender of the Year has now officially begun, following a nationwide educational roadshow, which took place throughout November and December 2016. With this year’s focus on Future Thinking, bartenders are invited to visit www.theworldclassclub.com where they will be asked to submit a cocktail that demonstrates creative …

Diageo plans to invest £18.6m over the next three years in a whiskey distillery and its new premium blended Irish whiskey, Roe & Co. The Roe & Co brand has been created to reflect modern, contemporary luxury, in everything from pack to liquid, with a focus on making Irish whiskey more prominent in Europe’s booming …

Diageo, the drinks company behind brands like Johnnie Walker, Smirnoff, Captain Morgan, Baileys and Guinness has released its first Future Series trend report which looks at socialising trends in the year ahead. Diageo has been working with a team of cultural ethnographers to study social scenes from around the world so that it can help …