WSET to branch out into beer qualifications
The Wine & Spirit Education Trust (WSET), the world’s largest global provider of wine, spirits and sake qualifications, is developing a suite of beer qualifications. WSET already offers qualifications in three subject areas – wine, spirits and sake – and plans to add two beer qualifications (Levels 1 and 2) to its portfolio, both online …
Fenjiu baijiu creates educational online series for bartenders
Cheng International, UK distributor of Fenjiu baijiu, is launching an eight-part #AtHomewithFenjiu livestream series on baijiu, aimed at buyers and bartenders. The series, which kicks off on Friday 10 April and runs until early May, is designed to educate people on the popular Chinese spirit. #AtHomewithFenjiu will include an introduction to Fenjiu; a masterclass on …
Ardbeg to roll out Masters of Smoke education campaign
Islay single malt whisky Ardbeg is on a mission to spread the word about the “delicious possibilities” of smoke, through a new bartender education programme. Ardbeg Masters of Smoke will deliver in-depth training on the complex science of smoke to on-trade professionals, featuring an ever-evolving repository of smoke-related content and tools to help bartenders understand …
