Alcohol-free Guinness 0.0 launches
Diageo-owned Guinness has unveiled Guinness 0.0, a new non-alcoholic, low calorie version of its iconic stout beer. Guinness 0.0 was four years in the making and is produced at St James’s Gate, the home of Guinness in Dublin, Ireland using the same method as the alcoholic version, with the same natural ingredients – water, barley, …
Guinness launches dispense system for small outlets
Diageo has launched a new draught beer system called Hydra-Flux, designed for small-scale on-trade outlets with restricted space. Available in a single and double tap system, Diageo Hydra-Flux marks another step in the brand’s continued efforts to help outlets tap into the growing sales opportunity represented by the Guinness portfolio. Suitable for use with the …
Guinness revealed as Six Nations title sponsor
Diageo has announced that Guinness is to become the title sponsor of the Six Nations rugby championship in a new six-year partnership. The Six Nations, which from 2019 will be known as the Guinness Six Nations, is one of the world’s best attended sports events and regularly attracts record TV and online audiences from all …
Diageo celebrates Guinness for International Beer Day
With International Beer Day approaching on Friday 3 August, drinks group Diageo are celebrating the rise in Guinness sales. In Diageo’s recent full year results which were announced last week, Guinness reported 5% net sales growth. Mark Sandys, global head of beer, Baileys and Smirnoff, said: “It’s been a great year for Guinness, and we’ve …
Guinness launches St Patrick’s Day kits
Guinness is launching 10,000 new activation kits to help licensees raise awareness, drive footfall and encourage customers to buy Guinness this St Patrick’s Day March 17. Guinness and St Patrick’s Day have a clear association in the on-trade and with the big day falling on a Friday this year, the kit is designed to boost …
