Heineken Halloween

The team at Heineken UK are offering a host of support and advice to help bar operators to capitalise on the 2019 Halloween party celebrations. Falling on a Thursday this year, Halloween represents a significant opportunity for operators to boost mid-week sales, as well as providing outlets with the perfect excuse to extend the occasion …

Jägermeister Halloween bark kit

Mast-Jaegermeister UK has launched a new on-trade Halloween campaign complete with more than 1,500 themed kits and brand activation events across the UK. This year’s campaign welcomes the return of the Schädelmann, a hooded skeleton character which embodies the spooky spirit of Halloween, appearing on all key Jägermeister visuals. Jonathan Dennys, consumer marketing and insights …

Tooper Day of the Dead

Iron Maiden and Robinsons Brewery have revealed a limited edition design for Trooper beer ahead of Halloween on October 31. Inspired by Mexico’s Dia de los Muertos (Day of the Dead), Iron Maiden’s iconic Eddie character will don a traditional Dia de los Muertos appearance throughout October and November, tapping into the growing market for …

With just a week to go before Halloween on 31 October, we look at what drinks brands and UK bars are doing to spook things up. To kick things off on Thursday 24 October, Kraken Black Spiced Rum is collaborating with immersive theatre group Les Enfants Terribles for ‘Screamfest: The Ocean of Souls’. Upon arrival …

Treacle Treat

Independent family brewer Wadworth has revealed that its seasonal ale Treacle Treat is returning for Halloween this year. The 4.2% ABV autumn cask ale has “unique herbal notes balanced with the sweetness of black treacle”. It has been created with target hops combined with pale ale, crystal, brown and black malts. Treacle Treat will be …

Halloween Dirty Bones

With Halloween running from last week into Mexico’s Day of the Dead on Thursday, bars are serving up some scarily good cocktails to celebrate. At London’s four Dirty Bones restaurants, which specialise in New York-style comfort food, the Smashed Pumpkin cocktail (pictured top) is available until October 31, made with Sugar Shine Pumpkin Pie Moonshine, …

I know it sounds corny but

Britain is set for a spooky weekend, with a third of adults planning to celebrate Halloween, according to the latest Greene King Leisure Spend Tracker. Fiona Gunn, marketing director of pub group and brewer Greene King, said: “One in eight people who celebrate Halloween plan to do so at the pub so we think it’s …

With Halloween falling on a Thursday this year, bars, clubs and restaurants are celebrating all week with spooky and often gruesome-looking drinks on their menus. The garnish on the Black Widow cocktail (pictured above) at The Lockhart restaurant and bar in Mayfair, London, is not for arachnophobes. Bar manager Emilie Campesato-Mouragne has created the drink …