Heineken unveils live entertainment opportunities for licensees
Heineken has extended its partnership with The SSE Hydro Arena, Scotland’s largest purpose built live music and events venue, to offer licensees the opportunity to win tickets to gigs of their choice. New for 2018, The Heineken Green Room is set to open later this month and Heineken is offering on-trade outlets the chance to …
Heineken invests 20m into the Great British pub
Heineken is spending £20m upgrading its Star Pubs & Bars estate across the UK with £10m earmarked for rural and suburban pubs to transform them into great local pubs. With competition for leisure spend increasing and the growth of coffee shops, the company believes that pubs need to adapt to changing consumer demands. New research, …
Tequila flavoured beer from Heineken
A tequila-flavoured beer with an ABV of 7% has been launched to satisfy consumers looking for something different to drink later at night. In response to changing drinking habits, Desperados Dos has been launched to add value and expand the beer category. With a higher ABV at 7% and smaller serve size in 250ml bottles, …
Heineken buys Punch pubs in deal worth £403m
Heineken and its partner Patron Capital have struck a deal worth £403 million to buy 3,200 Punch pubs. Heineken, which also owns the Strongbow and Foster’s brands, is paying £305m to purchase 1,900 pubs, while partner Patron Capital will take on 1,300. But the agreement, which will see Heineken become Britain’s third-largest pub group, hasn’t …
