Johnnie Walker sets out to ‘elevate’ the whisky Highball
Diageo-owned scotch whisky brand Johnnie Walker has launched a new global campaign centred around promoting the Highball. The campaign comes as part of Johnnie Walker’s continued efforts to popularise the serve, which classically combines scotch and soda. In recent years, the brand installed Highball bars at Taste festivals and as part of its partnership with …
