Villa Ascenti Classico

Diageo is adding a super-premium Italian gin called Villa Ascenti to its spirits portfolio, produced at a new £360,000 distillery in Santa Vittoria. Villa Ascenti will initially be launching in 14 markets which include UK, Italy, Germany, Greece, Ireland, Spain, Portugal, Austria, Switzerland and Poland. With the new launch, Diageo is tapping into the “fast-growing” …