Jagermeister glasses

Jägermeister UK has announced a renewed push on its ‘passing off’ programme, pledging an ongoing commitment to protecting the Jägermeister trademark, distribution and positioning. The brand have stepped up their efforts to educate the licensed trade about falsely selling other products as the herbal liqueur brand, in a bid to protect consumers from misrepresentation and …

Jägermeister is ramping up its presence across the on-trade this summer with the return of its iconic Jägerettes floor staff. Wearing distinctive black and gold uniforms which have been refreshed for 2018 in line with the new brand look, the Jägerettes’ will be “firing up the party” in key cities throughout the UK including London, …

Jägermeister UK’s Meister Hunter

Fourteen London semi-finalists for Jägermeister UK’s very first Meister Hunter cocktail competition have been announced. This summer, Jägermeister UK has been challenging bartenders across the country to mix up the perfect cocktail with the launch of the very first Meister Hunter competition. Jägermeister has introduced this challenge to test the best in the business, with …

Speciality spirit Jägermeister is hoping to shake up the spirits market with the launch of its super-premium herbal liqueur this spring, available exclusively in high-end bars, restaurants, hotels and clubs. Designed to appeal to the more discerning drinker, Jägermeister Manifest is based on the brand’s original secret recipe, but with added botanicals added to the …