London Cocktail Week

A look ahead at some of the highlights of this year’s London Cocktail Week This October, DrinkUp.London is celebrating ten years of London Cocktail Week (LCW) with a mammoth ten-day festival, taking place from 4 to 13 October. Festival goers can soak up the capital’s thriving cocktail scene with access to over 300 bars serving …

Bacardi Brown-Forman Brands (BBFB) training team are returning to London Cocktail Week this year with seminars from leading bartenders and experts under the banner of “Cocktail Culture”. The seminars, running from October 7 to 11 at 69 Neal Street, are aimed at professional bartenders, featuring the likes of Bacardi rum’s master blender José Sanchez and …

1960s Americana is the theme of a new pop-up bar opening today for Buffalo Trace bourbon, inspired by US TV series Mad Men. The Buffalo Bourbon Empire, which previously popped up in London and Brighton as a Prohibition-inspired concept, has been brought back with the classic new look by the whiskey brand’s UK distributor Hi-Spirits. …

A Bloody Mary Garden is being created as a bolt hole for bartenders and the bar trade in London’s Covent Garden as part of London Cocktail Week this month. The Bartenders Lounge will serve twists on the classic cocktail using the premium Bloody Mary Mix from Finest Call, the ready-to-mix cocktail range distributed in the …

Diplomático rums from Venezuela will be paired with the finest handmade chocolates as part of an indulgent evening during London Cocktail Week. The Diplomatico Indulgence master class will be held on Wednesday October 9 at Hotel Chocolat in Monmouth Street in Seven Dials, Covent Garden, where guests will learn how to taste chocolate and rum. …

Broker’s Gin is teaming up with a British manufacturer of satchels for London Cocktail Week to offer cocktails to match the company’s most popular bags. From Monday October 7 to Sunday October 13, it will be serving the gin-based drinks at the Cambridge Satchel Company’s shop in Shorts Gardens, Covent Garden. It celebrates the British …

A luxury railway carriage will arrive on the cocktail terrace at two-Michelin star restaurant, L’Atelier de Joel Robuchon, for London Cocktail Week. The space is being created at the Seven Dials restaurant in partnership with super-premium Russian vodka Beluga Noble, which was launched in the UK last year through drinks company Mangrove. The Beluga Siberian …

Hotel group Novotel is running promotions as part of a strategic alliance with London Cocktail Week, tying in with its own “Cocktail Month” activities across the UK. It will be installing a prize wheel outside The Diner restaurant in Neal Street in Seven Dials, Covent Garden, throughout the festival from October 7 to 13 – …

A pop-up bar is being launched for Belvedere Vodka for London Cocktail Week, offering consumers a chance to find out about the Martini. Running from Monday October 7 to Sunday October 13, the Belvedere Martini Bar will host a number of master classes at its venue in 38 Earlham Street in Seven Dials, Covent Garden. …