
New UK importer for Chartreuse to work with bartenders
Cask Liquid Marketing is to run bartender workshops and other activities for Chartreuse after adding the classic liqueur to its portfolio. The drinks company, led by Stuart Ekins and Richard Herbert, has become UK importer for the French brand after a highly competitive pitch process. It plans to build distribution, supported by UK brand ambassador …

Parisian café culture inspires Grand Marnier limited edition
A new limited-edition bottle has been unveiled for Grand Marnier Cordon Rouge, inspired by the Parisian café scene of the early 20th century. Dressed in the brand’s vibrant red and adorned with an intricate golden pattern, the “Le Café Parisien” bottle is designed to echo the flamboyance of the city’s cafés during the final days …

Suze launched in UK with new recipe and bottle
Classic French bitter liqueur Suze has been launched into the UK on-trade in a new bottle with a higher ABV. Previously available at 15% ABV, it has been introduced at 20% ABV in line with the earlier strength of the liqueur that dates back to 1885. The recipe has also been tweaked by adding more …

Walkabout bars celebrate Rugby World Cup with Licor 43
Walkabout bars around the UK are celebrating the Rugby World Cup with a variety of “Golden Promotions” in partnership with Spanish liqueur Licor 43. Starting today, the activity will be focused on promoting the brand’s signature serve, a Mini Beer 43 – a shooter made up of a shot of chilled Licor 43 topped with …

New bottle for Southern Comfort highlights heritage and whiskey
A new packaging design is being launched in the UK for Southern Comfort to reflect the brand’s heritage and highlighting the whiskey in its recipe. Available from the end of April, the new bottle is designed to emphasise that it is a liqueur made with American whiskey, which is blended with a mix of fruit …

Rhuby to launch Pink Your Drink competition for 2015
Bartenders from the UK, the US and Sweden will come together at an event this month to launch the 2015 cocktail competition for Rhuby liqueur. They will demonstrate their skills and cocktails at The Circus in Västerås, west of Stockholm, after winning previous national finals of the brand’s Pink Your Drink competition. Guest bartenders at …

UK on-trade launch for French brandy with Provençal honey
A blend of French brandy and Provençal honey is being introduced to the UK on-trade by St-Rémy to capitalise on the popularity of flavoured spirits. The UK is one of the first markets in the world for the launch of the new liqueur which has been created by the makers of St-Rémy, the world’s number-one …

Disaronno collaborates with Versace on limited-edition bottle
A glamorous new bottle designed by luxury fashion house Versace has been unveiled for Disaronno amaretto. The striking design, called “Disaronno wears Versace”, sees the bottle draped in light blue and embellished with a white and gold motif, taking inspiration from the Versace Home Collection. The collaboration supports Fashion 4 Development, a global campaign that …

Midori to create pop-up hair salon in bar for London Cocktail Week
Midori melon liqueur is to take over Be At One bar in Shoreditch during London Cocktail Week, offering free hair styling with a limited-edition Midori hair chalk. From October 8 to 10, the brand’s team will bring a pop-up salon to the Old Street bar, offering the refreshing serve of a Midori Twist cocktail, based …

Relaunch for Jago’s Vanilla Cream Liqueur after redesign
Jago’s Vanilla Cream Liqueur is to be relaunched into the UK market this autumn after a stylish revamp of the brand. The new bottle and packaging (pictured) is being introduced by brand owner Distil, supported by advertising in women’s magazines, sampling at leading consumer food and drink exhibitions, social media and PR. . Jago’s is …