
Canterbury bar wins Dry January Cocktail Competition
Jamie Proud from The Pound in Canterbury, Kent has won Good Living Brewing Company’s Dry January Cocktail Competition. The inaugural contest, which sets out to showcase that no and low-alcohol cocktails can be enticing and delicious, invited bars across the south east of England to create a low-ABV serve containing at least 100ml of Good …

Michelob Ultra launches in the UK on-trade
Budweiser Brewing Group UK&I, part of AB InBev, is launching its Michelob Ultra brand in draught and bottle format to the UK on-trade. Michelob Ultra is a premium 3.5% ABV light beer, containing 125 calories per pint. The UK launch responds directly to the trend for leading an active lifestyle and demand for reduced-calorie and …

Portobello Road Gin to launch lower-alcohol spirit
Portobello Road is introducing a new low-ABV spirit to its portfolio, aimed at gin fans looking to moderate their alcohol intake. Bottled at 4.2% ABV, the new spirit, Temperance, has been created by Portobello Road Gin’s co-founder Jake F Burger. It is distilled using the same nine time-honoured botanicals that comprise Portobello Road Gin’s signature …

Small Beer Brew Co grows low-ABV beer portfolio
Bermondsey-based brewery Small Beer Brew Co has added a 2.5% ABV Session Pale to its family of low-alcohol beers. Created to be enjoyed over the summer months, the brew features “bright citrus aromas, tropical zesty notes and a juicy taste”. With a “sociable” ABV, Session Pale has been developed to provide the enjoyment associated with …

On-trade launch for water kefir Agua De Madre
A new low-ABV, probiotic water kefir drink called Agua De Madre is being rolled out to the UK on-trade. Agua De Madre co-founders Nicola Hart and Sam Clark set out to find a healthy ‘live’ drink, and after much research, came across water kefir, a fermented probiotic drink with a history dating back over 2000 …

Diageo Reserve launches Belsazar Vermouth
Diageo Reserve has officially welcomed Belsazar Vermouth to its portfolio, with an exclusive launch event at London’s Devil’s Darling. Created by German entrepreneurs Maximilian Wagner and Sebastian Brack, and acquired by Diageo from Distill Ventures earlier this year, Belsazar is the first vermouth to join the Diageo Reserve portfolio. The wine aperitif is made from …