UK launch for Mucha Liga Tequila
London-based drinks distributor Gravity Drinks has launched Mucha Liga, a range of premium tequilas which celebrate Mexican culture, in the UK. Mucha Liga Tequila draws inspiration from Lucha Libre, a type of professional wrestling originating in Mexico, characterised by colourful masks and rapid, acrobatic manoeuvres. The range comprises three expressions: Bravo Blanco, Canibal Reposado and …
EspÃritu Corsa mezcal trio hit the UK market
Oaxaca-based family-run mezcal producer EspÃritu Corsa has launched three premium expressions, which offer “something for every occasion”, in the UK. The collection originates from a recipe developed in the 1920s, and is created using high-quality agave plants and a traditional, artisanal process at the brand’s own distillery, San Agustin Amatengo Palenque in Miahuatlán de Porfirio …
UK launch for ‘modern’ El Rayo tequila
El Rayo, a new premium tequila distilled using a blend of highland and lowland agave, is launching in the UK. Developed in partnership with maestro tequilero Oscar Garcia, the 100% agave tequila is made using a blend of highland and lowland agave, meaning it harnesses both the citrus and floral notes of the highlands alongside …
Collective Spirit winners address mental health in the on-trade
Canada’s Alex Black and Makenzie Chilton have been crowned the winners of Altos Tequila’s inaugural The Tahona Society Collective Spirit competition. Previously cocktail-focused, this year The Tahona Society evolved, becoming a platform to inspire and champion sustainable practice within the bartending industry. The competition challenged bartenders from around the world to present project ideas that …
Patrón celebrates Day of the Dead globally with vibrant activations
Patrón Tequila is rolling out a global celebration of Mexico’s Day of the Dead (Dia de Muertos) across the on and off-trade. This year represents Patrón’s most comprehensive Day of the Dead campaign to date, marked by a coordinated series of on-trade activations, in-store visibility, consumer engagement and VIP and influencer events across five different …
Poetic Licence unveils Mexican-inspired limited edition gin
A limited edition agave nectar gin joins The Rarities range from Poetic License Distillery. Inspired by Mexican flavour, the gin is sweet from the natural, unrefined sugars of the agave nectar. There is a “fresh lift” from pink pepper and juniper, followed by a “rosy floral-ness with a slight bitter kick from hibiscus, then citrus …
