Mallets cider targets the ‘experiential generation’
The Showering Cider Mill is reaching out to the millennial generation with a new draught cider brand that ‘defies the traditional’. Described as a ‘cider for Gods’, Mallets is fronted by Shepton – the ancient God of Cider. With 72% of millennials preferring to spend money on experiences over material things, the brand is promoting …
