Negroni

Campari is celebrating the Negroni’s 100th birthday with N100 – a series of on-trade initiatives, consumer activations and social campaigns. The iconic cocktail’s story began back in 1919 when Count Camillo Negroni entered a bar in Florence and asked for an Americano with gin instead of soda water, inspired by a recent trip to Britain. …

Campari Negroni, a new readily-crafted cocktail, made up of a simple blend of Campari, London Dry Gin and Vermouth Rosso, is now available in the UK. The new Campari Negroni 70cl bottle’s design is similar to the original Campari bottle and emphasises the cocktail’s premium ingredients and heritage. The label is designed to show Campari’s …