
Embrace a Sober October, says Belvoir
Soft drinks and mixer specialist Belvoir is encouraging bar operators to embrace a Sober October as discerning Brits opt to drink less alcohol. In recent years, Belvoir has witnessed three key industry trends: the growth in people choosing not to drink alcohol, the rise of craft gin and an interest in provenance and what goes …

Barr introduces new range of adult soft drinks
Barr Soft Drinks has launched St Clement’s, a new range of adult soft drinks made with bittersweet British apples, fruit juices and sparkling water. Available in two flavours, Apple & Pear and Raspberry & Blackberry, St Clement’s has been created using “reinvented, classic recipes and ingredients with great heritage”. According to Barr, the flavour combinations …

Lyre’s non-alcoholic spirits debut in the UK
A new range of alcohol-free spirits and liqueurs under the brand Lyre’s has arrived in the UK via distributor Proof Drinks. The Lyre’s portfolio currently boasts 13 different spirits and liqueurs, including gin, whisky, rum, dry and sweet vermouth, absinthe, triple sec, amaretto and coffee liqueur. Lyre’s has been developed to recreate the “tell-tale burn …

Hide owner launches non-alcoholic aperitif Everleaf
Conservation biologist and owner of London bar Hide Paul Mathew launched a new “responsibly sourced” non-alcoholic aperitif called Everleaf. Everleaf is made up of 18 different plants chosen to impart “complex and delicate flavours” as well as texture. The product was inspired by Paul’s travels a conservation biologist, and as a bartender and bar owner. …

Morgenrot presents non-alcoholic VandeStreek IPA
Drinks importer Morgenrot is helping operators profit from ‘Dry January’ with the launch of a non-alcoholic Playground IPA from Dutch craft brewer vandeStreek Brouwerij. Brewed using five types of American hops including Mosaic, Citra and Cascade varieties, the new launch taps into the demand for the IPA beer style. VandeStreek Playground IPA Non-Alcoholic (0.5% ABV) …

Stryyk adds ‘vodka’ variant to zero-proof spirits range
Alex Carlton’s zero-proof spirits brand Stryyk, which launched this summer, is bolstering its portfolio with Stryyk Not Vodka. Available from this month, Stryyk Not Vodka is described as “crystal clear in appearance” and features notes of cucumber and menthol. On the palate it delivers a “spicy, peppery warming finish”. The new ‘vodka-inspired’ expression joins Stryyk …