Alcohol-free Guinness 0.0 launches
Diageo-owned Guinness has unveiled Guinness 0.0, a new non-alcoholic, low calorie version of its iconic stout beer. Guinness 0.0 was four years in the making and is produced at St James’s Gate, the home of Guinness in Dublin, Ireland using the same method as the alcoholic version, with the same natural ingredients – water, barley, …
Wilfred’s non-alcoholic British aperitif launches
A new alcohol-free aperitif brand called Wilfred’s is making its debut in the UK, setting out to “reinvent the classic Spritz”. Founded by engineer and inventor Chris Wilfred Hughes, Wilfred’s is created using naturally bittersweet ingredients, blending zesty, bitter orange, herbal notes of rosemary, rhubarb and a hint of clove. Free from artificial flavours, sweeteners …
Salcombe Distilling Co launches zero-ABV ‘spirit’
Devon-based Salcombe Distilling Co has released its first non-alcoholic ‘spirit’ – New London Light (NLL). The low-calorie, alcohol-free liquid is crafted by first distilling three botanicals – rich Macedonian juniper berries, ginger and habenero capsicum. Fifteen additional botanicals are then blended into the base liquid, delivering “complex layers with hints of citrus orange and sage”. NLL is …
Fluère releases non-alcoholic Smoked Agave expression
Distilled non-alcoholic spirits brand Fluère has added a new Smoked Agave flavour to its range. Fluère Smoked Agave is an alcohol-free mezcal alternative produced using the same techniques as alcohol-based spirits, with the addition of fresh Salmiana agave juice from Mexico. The clear spirit is said to have notes of smoke, honey and fresh pear …
Martini launches pair of non-alcoholic aperitivo-style drinks
Bacardi is venturing into the alcohol-free drinks category with the release of Martini Non-Alcoholic Aperitivo. Comprising two variants, Vibrante and Floreale, Martini Non-Alcoholic Aperitivo has been created for occasions when consumers are choosing not to drink alcohol, but still want to enjoy a sophisticated and refreshing drink or cocktail. Taking the same wines that are …
Sipling launches alcohol-free craft cocktail range
Adult soft drinks producer Sipling Beverage Company has introduced a premium range of ready-to-drink alcohol-free cocktails to the UK market. The no-ABV cocktails “recreate the sophisticated flavours, familiarity and sense of occasion” of several of the world’s most popular cocktails: the Bellini, Gin & Tonic, Moscow Mule, Mojito, Old Cuban and Spiced Rum & Cola. …
Three Spirit extends zero-ABV range with two new variants
Non-alcoholic drinks brand Three Spirit has introduced two new variants to its plant-powered portfolio, designed to “stimulate the palate, mind and body”. Developed by co-founders Tatiana Mercer, Dash Lilley and Meeta Gournay, the Three Spirit range has been created in response to the “semi-sober consumer” and those who seek “exciting functional alternatives that offer more …
Alcohol-free RTD cocktail range launches in the UK
UK-based The Original Free Drinks Company is making its debut with a new six-strong range of ready-to-drink non-alcoholic cocktails. Tapping into the booming ‘no and low” trend, the brand offers “authentic and sophisticated” 0% ABV cocktails in single-serve bottles, cans and on tap. Mixed in small batches in the UK, Highball consists of six variants: …
Stryyk creates ‘no and low’ menu hack for bars
Non-alcoholic spirits brand Stryyk has created a new menu hack tool to help operators capitalise on the demand for low and no-alcohol serves. The new campaign, and Stryyk’s overall mission, is to help the on-trade take measures to maximise the opportunity non-alcoholic spirits presents by “optimising menus and encouraging consumers to trade up from low-margin …
Zag targets non-alcoholic drinks market
UK start-up Zag Drinks has developed a new non-alcoholic beverage, offering consumers an alternative to alcohol-free beer. Zag has been created to deliver the characteristics of a beer-drinking occasion, without attempting to mimic the flavour of beer. It aims to offer a new choice for consumers who want to socialise more and drink less. The …
