Tennent’s gifts kegs to on-trade outlets across Scotland
Beer brand Tennent’s is supporting Scotland’s on-trade as it prepares to reopen by supplying complimentary kegs to around 2,000 licensed premises. The initiative, which launched on Wednesday 8 July, will see thousands of bars, restaurants, sports venues, social clubs and other on-trade outlets across Scotland receive a free keg of Tennent’s Lager or Tennent’s Light …
Ardbeg to roll out Masters of Smoke education campaign
Islay single malt whisky Ardbeg is on a mission to spread the word about the “delicious possibilities” of smoke, through a new bartender education programme. Ardbeg Masters of Smoke will deliver in-depth training on the complex science of smoke to on-trade professionals, featuring an ever-evolving repository of smoke-related content and tools to help bartenders understand …
Kraken invites UK bars to enter the League of Darkness
The Kraken Black Spiced Rum is inviting UK pubs and bars to join The League of Darkness, a free online engagement and support hub providing connections, rewards and giveaways. The League of Darkness offers rum fans and bar owners the chance to enter competitions to win tickets to festivals, earn credits to claim limited-edition merchandise …
Go back to basics at Imbibe Live
From understanding margins to the legal ramifications of setting up a new business, Imbibe Live takes attendees back to basics this July. For bar, restaurant and pub owners, there is a continual focus on what’s new and exciting, from keeping up with consumer favourites to finding ways to introduce popular ingredients into new recipes and …
Imbibe Live announces feature line-up for 10th anniversary show
Imbibe Live, taking place at Olympia London on 1 and 2 July, has revealed an action-packed feature line-up to mark the show’s tenth anniversary. With invaluable insights from some of the most exciting names in the industry, attendees will also have the chance to take advantage of some unique interactive experiences and tastings throughout the …
Celebrating a decade of Imbibe Live
Imbibe Live returns to London on 1 and 2 July to set the agenda for the on-trade Due to return to Olympia London on 1 and 2 July, Imbibe Live is celebrating its 10th anniversary with cutting-edge innovation for the on-trade. Attendees, ranging from sommeliers and buyers to owners, managers, publicans and bartenders, will converge …
The future of soft drinks is bright, reports Britvic
Britvic has published its annual Soft Drinks Review, presenting facts and figures, insights, trends and issues facing the industry. The report shows that 2018 was an unprecedented year for the soft drinks category, with a number of impactful events to navigate. It delivered strong total value sales in the foodservice and licensed category of £7.1bn …
MyDiageo helps outlets optimise their offering
Diageo has introduced a new online platform, designed to provide its on-trade partners with information, training and advice to help boost business growth. Available on mobile, tablet and desktop, MyDiageo offers customers a wealth of category, brand and training content. As customers log in to the website, they will be presented with five key, easy …
