Pernod Ricard promotes global conviviality in global campaign
Pernod Ricard has launched its first global corporate campaign ‘Be a Convivialist‘, a call to arms to encourage people to exercise conviviality around the world. Partnering with OpinionWay, the premium spirits distributor surveyed close to 11,500 people from 11 countries spanning five continents. Pernod Ricard’s findings revealed that the world is increasingly less friendly, with …
Allt-A-Bhainne launched to ‘shake up’ the Scotch category
Pernod Ricard’s Scotch whisky division Chivas Brothers has released Allt-A-Bhainne to “shake up” the single malt category. Bottled at 40% ABV, the new whisky mixes the “smokiness of peat with the fruity sweetness” of the Speyside region in Scotland. Allt-A-Bhainne is the first large-scale offering from Speyside’s Allt-A-Bhainne distillery, which was established in 1975. It …
Pernod Ricard unveils spirit-driven Christmas initiative
Pernod Ricard UK is encouraging outlets to drive sales by pairing spirit-based drinks with food with a new initiative this Christmas. With premium spirits now accounting for 30% of total on-trade value, the premium drinks company is calling on outlets to maximise their cocktail offering, focusing on both core ranges and innovation lines in the …
