Pink Hooch

Global Brands is tapping into the pink drinks trend with the launch of a new alcoholic raspberry lemonade from its ready-to-drink brand Hooch. Pink Hooch joins the original Hooch Lemon Brew and its tropical counterpart Hoola Hooch, which blends flavours of passion fruit, mango and pineapple, in the brand’s line-up. Available in 275ml bottles, 70cl …

WKD Dark Fruit

SHS Drinks is adding a Dark Fruit flavour to its ready-to-drink WKD range. Rolling out in spring 2020 across all trade channels, the new permanent addition from the brand looks to tap into the “easily understood ‘dark fruit’ concept”. WKD Dark Fruit will be supported by a comprehensive, brand-wide package comprising in-venue media, back-bar displays, …

Pedrino Spritz range

Pedrino Spritz will be targeting the pub and bar sector with Love Drinks as its new UK distributor. Launched by Joe Knopfler and Sam Showering, the brand is “helping bring the authentic Spritz back into fashion”, and boasts a three-strong range inspired by the drinks cabinets of Spain, Portugal and Italy. Pedrino blends origin-protected sherry, …

VK Candy Cane

Ready-to-drink brand VK is looking to spread festive cheer with the launch of a new limited edition flavour: VK Candy Cane. The new 4% ABV seasonal variant, which balances sweet a strawberry flavour with hints of peppermint, is being launched as part of the brand’s #WEAREMERRY Christmas campaign, and will be available at selected on-trade …

Sipling Alcohol Free Cocktails

Adult soft drinks producer Sipling Beverage Company has introduced a premium range of ready-to-drink alcohol-free cocktails to the UK market. The no-ABV cocktails “recreate the sophisticated flavours, familiarity and sense of occasion” of several of the world’s most popular cocktails: the Bellini, Gin & Tonic, Moscow Mule, Mojito, Old Cuban and Spiced Rum & Cola. …

Highball Cocktails

UK-based The Original Free Drinks Company is making its debut with a new six-strong range of ready-to-drink non-alcoholic cocktails. Tapping into the booming ‘no and low” trend, the brand offers “authentic and sophisticated” 0% ABV cocktails in single-serve bottles, cans and on tap. Mixed in small batches in the UK, Highball consists of six variants: …

Bloody Drinks

London-based start-up Bloody Drinks is rolling out its range of premium canned, pre-mixed Bloody Marys to the UK market. The new single-serve pre-mixed drinks have been created to offer bar operators a quick and convenient solution, while helping them eliminate wastage and the need to stock multiple perishable ingredients. Protecting the cocktails from sunlight and …

World of Zing bottled cocktails for Lincoln Plaza Hotel

Batched cocktail specialist World of Zing has developed an exclusive range of ready-to-drink bottled cocktails for London’s Lincoln Plaza Hotel. The three cocktails, which will be available in Lincoln Plaza’s room mini-bars, have been designed to provide “exciting twists on familiar classics”. They are presented in single serve bottles with bespoke labels co-branded to raise …

VK Watermelon

Global Brands has unveiled a Watermelon variant for its ready-to-drink brand VK. With a nationwide public search for a new flavour reaching over six million consumers across the summer, Watermelon is set to join the likes of Blue, Tropical Fruits and Orange & Passion Fruit, in the VK portfolio. Over 33,000 flavour suggestions were submitted …