Molson Coors

Molson Coors Beverage Company is to rebrand its Coors Light beer as Coors in the UK, paving the way for the launch of Coors Original next year. The company has announced a multi-million-pound investment that will build on the success of the ‘Keep it Fresh’ campaign. It will be supported by new packaging and point …

Kingston Press

Aston Manor has unveiled a new look for Kingston Press cider, with a complete redesign of its branding and proposition. The refreshed branding celebrates the “unique authenticity” of the cider, which is crafted at the Aston Manor Cider mill on the banks of the River Severn using a blend of Michelin and Dabinett bittersweet apples …

Martin Frobisher's range

Frobishers Juices is hoping to “toughen up” the soft drinks category through a complete rebrand, including a new name – Martin Frobisher’s. The brand’s full range of juices, smoothies, presses and cordials now tell the tale of Martin Frobisher – an explorer who sailed the 16th-century seas, discovering remarkable fruits which he bashed and bottled …

St Peter's Brewery pump clips

Suffolk-based brewery St Peter’s unveiled a new look and host of new beers at Craft Beer Rising last week. Retaining its iconic oval bottle, St Peter’s has updated its labels and branding with a fresh design which supports its current customers while staying true to its roots, heritage, provenance and quality. St Peter’s has also …

Carlsberg has unveiled a major global rebrand with a new identity system that champions the principles of great Danish design. With the help from brand design agency Taxi Studio, Carlsberg’s famous brand elements have been recrafted for the first time in years. These assets combine “to form a coherent master brand-led identity system” that works …