Global Brands launches VK Candy Cane for Christmas
Ready-to-drink brand VK is looking to spread festive cheer with the launch of a new limited edition flavour: VK Candy Cane. The new 4% ABV seasonal variant, which balances sweet a strawberry flavour with hints of peppermint, is being launched as part of the brand’s #WEAREMERRY Christmas campaign, and will be available at selected on-trade …
Alcohol-free RTD cocktail range launches in the UK
UK-based The Original Free Drinks Company is making its debut with a new six-strong range of ready-to-drink non-alcoholic cocktails. Tapping into the booming ‘no and low” trend, the brand offers “authentic and sophisticated” 0% ABV cocktails in single-serve bottles, cans and on tap. Mixed in small batches in the UK, Highball consists of six variants: …
Canned ready-to-drink Bloody Marys debut in the UK
London-based start-up Bloody Drinks is rolling out its range of premium canned, pre-mixed Bloody Marys to the UK market. The new single-serve pre-mixed drinks have been created to offer bar operators a quick and convenient solution, while helping them eliminate wastage and the need to stock multiple perishable ingredients. Protecting the cocktails from sunlight and …
Funkin launches RTD nitro canned cocktail range
Fruit purée and cocktail mixer company Funkin has released a range of RTD nitro canned cocktails to the on-trade, enabling bartenders to speed up the cocktail making process. The range, which is infused with nitrogen for a smooth finish, features four serves: Espresso Martini, Passionfruit Martini, Amaretto Sour and the on-trend Pink Gin Fizz. Bartenders …
VK teams up with Marston’s and New Look for summer campaign
RTD brand VK is giving consumers 20% off at leading fashion retailer New Look when purchasing its three bestselling fruit flavours in Marston’s pubs. As a part of the brand’s summer campaign, ‘VK Sorts Your Summer’, the vouchers will be on offer in 380 Marston’s pubs, with a scratch and reveal card given with every …
World of Zing creates bottled cocktails for Lincoln Plaza London
Batched cocktail specialist World of Zing has developed an exclusive range of ready-to-drink bottled cocktails for London’s Lincoln Plaza Hotel. The three cocktails, which will be available in Lincoln Plaza’s room mini-bars, have been designed to provide “exciting twists on familiar classics”. They are presented in single serve bottles with bespoke labels co-branded to raise …
Square Root enhances craft soda range with no-ABV gin & tonic
Hackney-based craft soda brand Square Root moves into the no-ABV spirits category with the launch of an alcohol-free gin & tonic RTD. By introducing the new G&T variant, which has been twelve months in development, the company strives to provide consumers with a ‘robust’ and ‘grown-up’ alternative to non-alcoholic drinks. Using perfume distilling methods, the …
Global Brands launches nationwide search for new VK flavour
Global Brands has launched a campaign for the public to come up with a new flavour for its ready-to-drink brand VK. Aiming to reach more than six million consumers this summer, the nationwide search offers the reward of a year’s supply of the new flavour to the person whose idea is chosen. The general public …
WKD launches pre-mixed cocktails in cans in on-trade
A range of pre-mixed cocktails in cans has been launched into the on-trade by SHS Drinks as part of its ready-to-drink WKD brand. Under the name WKD Mixed, the 6% ABV drinks are available in three flavours and packaged in stylishly designed 250ml cans. They include a Cheeky V which combines port with the flavours …
VK targets freshers with touring club nights
Global Brands is taking its ready-to-drink brand VK to students arriving at university for the first time through a touring club night. The parties, called #DOUVK Nocturnal, will go to 73 venues around the country in September, October and November, from student unions to O2 Academies and clubs operated by The Deltic Group. Drawing on …
