VK Strawberry & Lime PET

Global Brands has extended the range of flavours available in PET bottles for its ready-to-drink VK range to meet demand from late-night bars and clubs. Strawberry & Lime is the sixth flavour for the range in plastic 275ml bottles, joining others in the VK line-up such as the zesty Apple & Mango and the fresh …

crooked alcoholic sodas

Global Brands, the leading producer of ready-to-drink brands, has launched a range of craft “alcoholic sodas” in cans into the on-trade as well as retail. Under the name of Crooked Beverage Co, there are three different variants, made with all-natural flavours, colourings and real fruit juice, with a malted base. They all have ABV of …

Harry Brompton's

Tudor Drinks is stepping up distribution of premium alcoholic ice tea Harry Brompton’s, bringing on board a leading industry marketing specialist. Launched nearly three years ago, the brand is gaining more listings in its London heartland, including in the casual dining sector, as well as expanding across the UK, from Michelin-starred restaurants to Heston Blumenthal’s …

Red Square Vodka flavours cans premix

Pre-mix cans have been introduced into the on-trade for Red Square Vodka flavours by Halewood Wines & Spirits. The two variants are Sloe & Lemonade and Toffee & Apple, both at 5% ABV in single-serve 250ml cans. Although mainly aimed at the off-trade, they are also being made available to bars, clubs and pubs. The …

Hoopers Plum & Sloe

A new plum and sloe berry variant has been launched by Global Brands in its Hooper’s range of alcoholic fruit drinks. Made using only natural ingredients, it is available in 500ml bottles at 4% ABV, bringing seasonal flavours in time for autumn and winter. It is designed for serving over ice. As previewed in the …

WKD Vegas

The nightlife of Las Vegas has inspired the latest limited edition from ready-to-drink brand WKD, due to launch into bars in January. WKD Vegas comes in a 275ml bottle with a label carrying a Vegas-style sign and graphics to convey the atmosphere of the US gambling capital at night. The drink is purple but, as …

Tails Stirring Range 2014

The Tails range of pre-mixed cocktails has been taken on by distributor Hi-Spirits after a redesign and reformulation of the recipes. The ready-to-serve drinks have been refreshed in collaboration with Dutch spirits and liqueur producer Lucas Bols, working with its master distiller and head mixologist. With new products added to the range, the cocktails are …

WKD shades

Promotional “shutter-shades” for ready-to-drink brand WKD are making a comeback this autumn as part of activity in the on-trade to declare “The WeeKenD Starts Here”. Bars, pubs and clubs will be giving away thousands of pairs of the eye-catching flashing spectacles with bottle purchases in the promotional bursts to mark the start of the weekend. …

Halewood International is to extend its successful Crabbie’s ginger brand with a new range of alcoholic fruit drinks. Aimed at 22-26 year old consumers, the new products are aimed at a younger audience looking for a sweeter product to enjoy with friends during summer occasions, both indoors and out. Crabbie’s Fruits will be available in …

A series of party nights where clubbers select the music has been launched by SHS Drinks for its ready-to-drink brand WKD. The WKD SoundClash events are running at five venues around the UK after the success of the “crowd-sourced” nights last year. WKD is again linking up with Spotify, the music-streaming service, so that clubbers …