SHS Drinks is offering licensees promotional kits for its ready-to-drink brand WKD to tie in with St Patrick’s Day, including one of its signature comedy hats (pictured) and ideas for themed cocktails. It has created a promotion offering a “Free Genuine Irish Shamrock Head (Made in China)” for pubs, bars and clubs to give away …

Ready-to-drink brand WKD is to add a new limited-edition product to its range to capitalise on interest in Brazil in 2014. The new green-coloured flavour, called WKD Brazilian, is described simply as “exotic”, taking its inspiration from the South American country and its party atmosphere. Available from January in 275ml bottles, the new line will …

A new ready-to-drink (RTD) product blending cider with tequila and lime flavour is being launched in the UK on-trade by leading drinks company Hi-Spirits. Manzana Loca, which means “crazy apple” in Spanish, is designed to bridge two expanding drinks categories in the on-trade: flavoured ciders and spirit-flavoured beers and RTDs. The 5.5% ABV blend is …

Global Brands has rebranded its ready-to-drink (RTD) brand VK, including the launch of five new fruit flavours. Describing the rebranding as “revolutionary”, it is introducing the new packaging and flavours to stay ahead of the “declining” RTD category and match trends in soft drinks and flavoured ciders. The new flavours are Apple and Mango, Orange …

RTD brand VK is offering a theatrical new serve for the Halloween period with the concept of “crackling” Ghoul-Fish Bowls for sharing cocktails. Its branded fishbowls are being promoted to bars, clubs and pubs with a spooky twist, supported by point-of-sale materials including screen media and special ingredients to enhance the drinks. Global Brands marketing …