Pink Hooch

Global Brands is tapping into the pink drinks trend with the launch of a new alcoholic raspberry lemonade from its ready-to-drink brand Hooch. Pink Hooch joins the original Hooch Lemon Brew and its tropical counterpart Hoola Hooch, which blends flavours of passion fruit, mango and pineapple, in the brand’s line-up. Available in 275ml bottles, 70cl …

Funkin Cocktails Pina Colada nitro canned cocktail

Fruit purée and cocktail mixer company Funkin is extending its nitro-infused canned cocktails range with the introduction of a Piña Colada variant. The Piña Colada, a blend of coconut milk, pineapple juice and white rum, is now a top ten cocktail, and joins three other serves in Funkin’s Nitro canned cocktail range: Espresso Martini, Passion …

Primo Aperitivo's Primo Negroni

Primo Aperitivo, a new premium range of Italian ready-to-serve aperitivo, has made its debut in the UK. Created by Italian-born mixologists Danilo Tersigni and Filippo Previero, as well as Roma Bar Show founder Andrea Fofi, Primo is a “celebration of Italy’s vibrant cocktail culture”. It has been developed to provide “an accessible yet special drinking …

WKD Dark Fruit

SHS Drinks is adding a Dark Fruit flavour to its ready-to-drink WKD range. Rolling out in spring 2020 across all trade channels, the new permanent addition from the brand looks to tap into the “easily understood ‘dark fruit’ concept”. WKD Dark Fruit will be supported by a comprehensive, brand-wide package comprising in-venue media, back-bar displays, …

Pedrino Spritz range

Pedrino Spritz will be targeting the pub and bar sector with Love Drinks as its new UK distributor. Launched by Joe Knopfler and Sam Showering, the brand is “helping bring the authentic Spritz back into fashion”, and boasts a three-strong range inspired by the drinks cabinets of Spain, Portugal and Italy. Pedrino blends origin-protected sherry, …

Crooked

Global Brands aims to inspire consumers to make ‘better’ decisions when choosing alcoholic beverages through a new campaign from Crooked Beverage Co. Entitled ‘It’s All Good!’, the campaign will focus on highlighting key attributes of the craft alcoholic soda such as being registered with the Vegan Society and containing no artificial colours, flavours or nasties. …

Hooch bottle

Global Brands is rolling out new Hooch bottle designs, featuring a limited edition lemon print sleeve, to bars across the UK. Regarded as a 90s cult classic RTD, Hooch was reintroduced to the market in 2012. The refreshed 275ml bottle design features the “striking” yellow and black lemon print, made famous by the Hooch cans, …

Ibiza Ice 2017

Sparkling fruit wine drink Ibiza Ice has been relaunched into the on-trade with a new look, aiming to tap into a burgeoning market for fruit wine in Britain. Made with all-natural ingredients, Ibiza Ice is a blend of Austrian mountain spring water and fruit wine made from apples and pears, with ABV of 5.5%. Originally …

crooked media campaign

Global Brands has today launched a campaign for its Crooked Beverage Co range of alcoholic sodas, linking outdoor advertising with social media. Running for three weeks, the brand is being targeted at people aged 20 to 30 through a “guerrilla” postering campaign under the banner of #CrookedReality. Global Brands is placing 135 large-format posters in …