Antica Sambuca POS Summer 2017

New point-of-sale materials are being offered to bars, pubs and clubs to help them promote Antica sambuca, drawing on its Italian heritage. The new kit for summer 2017 from distributor Hi-Spirits includes bar runners, drip mats, shot glasses and strut cards, available through wholesalers with orders of Antica sambucas. New visuals set the brand against …

antica sambuca pitcher

Sales of Antica sambuca have risen this summer on the back of warmer weather and the release of new point-of-sale kits promoting long serves. UK distributor Hi-Spirits reported a 20% upturn in on-trade orders for its Antica flavours range after the heatwave in July. There was also a sharp increase in demand for the POS …

Antica serve at Via

Bars are looking to long drinks as well as shots to grow sales of sambuca, reports Mark Ludmon Dating back to at least the 19th century, sambuca is a classic liqueur enjoyed as a digestif in Italy, often drunk over ice or served neat with three coffee beans. However, in bars and clubs across Britain, …