Olmeca Tequila sets out to revitalise the shot industry
Olmeca Tequila, the premium tequila crafted in the highlands of Jalisco in Mexico, has unveiled a new look and landmark campaign to “revitalise” tequila shot culture around the world. The drive, which comes in its 50th year, is set to support the brand’s strong growth. Entitled ‘Make it Colossal’, the campaign invites millennial tequila drinkers …
